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PRO PLAN Large Robust Puppy Dry Dog Food Healthy Start Rich in Chicken - 12kg By Pro Plan



PRO PLAN Large Robust Puppy Dry Dog Food Healthy Start Rich in Chicken - 12kg


PetShop.co.uk's Summary

A solid diet to support the growth of all healthy large breed puppies; very popular with our customers! Contains a very good main source of protein – 17% chicken. Very easy to feed your puppy with no need for any other foods. The food is accurately priced, with overall better than average ingredients.

Feel free to call our pet health specialist for more advice on 01789-205-095 

Key Points

Suitable for: All large breed puppies as a complete and balanced diet to support their growth into adulthood.

Main Ingredient: The main ingredient is chicken (17%), a good protein-packed ingredient; much better than most diets that use cereal as the main ingredient! 

Main Meat Source: The exact origin of the chicken is not listed, but it is a top protein source.

Protein Amount: This diet is 29% protein; within the minimum and maximum amount needed by puppies.

Product Aim: To support the growth of healthly puppies, while also promoting brain and vision development and immunity from containing DHA and colostrum like in mothers’ milk.

Allergy Benefits: None listed for product but the ingredients used are not known to commonly cause allergic reactions.

Is it a natural product? Yes; the diet does not list any named 'articifial' ingredients.

Does it include any additives? The additives used are added to benefit the puppy's health; vitamins, minerals and antioxidants.

Wind, bad breath, fur & teeth benefits? A healthy coat and skin is aided by omega 3 and 6 fatty acids. Colostrum in the diet helps avoid common puppy upsets. Dry food helps ‘clean' the teeth and avoid bad breath.

Can I only feed this one product? Yes, it is a complete food so you don’t need to feed any other food, just supply fresh clean water too.


PetShop.co.uk’s Full View

Pro Plan Large Breed Robust Dry Puppy Food is a complete and balanced diet for growing puppies, made with 17% chicken for good nutrition and palatability. It is specially formulated to help boost your puppy's health just like the mothers' milk would by added colostrum and DHA to support healthy immunity and vision and brain development.


How does it keep my puppy fit and healthy?

Brain and Vision - Contains DHA like mothers' milk to support eye and brain development.
Immunity - Includes colostrum, like in the mothers' milk, to support a healthy immune system. 
Skin and Coat - Provides essential fatty acids for a thick and glossy coat.
Digestion - Contains 7% rice and also colostrum for easy digestibility and to avoid stomach upsets.
Growth - Has a good amount of calcium and phosphorus to support growing. Also has L-Carnitine and a higher amount of protein to support the needs of growing robust large breed puppies.

And, how do I feed it to my puppy?

You can just give the dry food straight to your puppy in a bowl, but for puppies under 3 months it is best to mix in a little water to make the food moist. Always follow the packet feeding guidelines so that you know how much to feed.

So, Is it a good food to buy?

A quality food that can be fed to support your puppy's health and growth. The packaging is honest about the ingredients. Feeding method is incredibly easy and the product is overall well priced.

Would it be agreeable with my puppy?


Does your puppy have bad breath or teeth?

The dry food is made into kibble (small round biscuit like peices) which the puppy bites and chews to eat; when this happens the kibble actually helps to keep the teeth clean and remove tartar! So, if your puppy has bad breath and teeth this could be helped massively by using a dry feed.

Does your puppy have a dull or rough coat?

The diet provides essential omega 3 and 6 fatty acids for a thicker and more glossy coat. Also in the diet is a good amount of vitamin A for further skin and coat nourishment.


Manufacturer's View

We want to help you make your puppy's world amazing every day. The first year of your dog's life (or two years for large breed puppies) is crucial to their long-term health. To help support puppies' natural defences for an optimal start in life, our vets and nutritionists have developed PURINA® PRO PLAN® PUPPY with OPTISTART®.

With added ingredient colostrum - found in mother's first milk, OPTISTART® helps support puppies' natural defences, helping to give them a great start in life. 

At Purina® Pro Plan® we believe that, for a lasting difference in your dog's health, leading-edge science needs to be expertly applied to the nutrition that accompanies your dog throughout his life. That's why our team of pet nutritionists, together with expert veterinarians, have developed for Purina Pro Plan, Optistart®, formulated with a blend of ingredients including colostrum, to help protect your puppy by helping to support a healthy immune system

  • Helps support long term health
  • Helps support puppies' immune response up to 50% more
  • Helps support healthy joints
  • Advanced Formula - Superior Level of Nutrients
  • No added artificial colours and contains antioxidants of natural origin
  • Pregnancy to Puppy Plan
  • Specially formulated for total dental care
  • Enriched with colostrum, helps support puppies' immune response up to 50% more
  • Specific ingredient to help support natural defences and long term health
  • Contains high quality pieces of chicken
  • Rich in Chicken
Carbohydrates: for energy and good digestion
Protein: for muscle mass and vital organs
Fat: for skin, coat and overall vitality
Vitamins and Minerals: to help maintain healthy bones and teeth and help support natural defences
A specific blend of nutrients that helps support Puppy's immune response and helps maintain strong natural defences.
A combination of key nutrients that helps to support healthy joints for your puppy's active lifestyle

Discover our Optiderma and Optidigest Puppy range from 8 weeks of age until adulthood.






  • Chicken (18%)
  • Wheat
  • Dehydrated Poultry Protein
  • Maize
  • Rice (7%)
  • Animal Fat
  • Wheat Fibre
  • Digest
  • Whet Gluten Meal
  • Dried Beet Pulp
  • Maize Gluten Meal
  • Soya Meal
  • Dried Egg
  • Minerals
  • Fish Oil
  • Dried Colostrum (0.1%)




Nutrition         Analytical Constituents:

Protein:         29.0%

Fat content:15.0%

Crude ash:7.5%

Crude fibres:2.5%


Nutritional AdditivesIU/kg:

Vit. A:26 000

Vit. D3:870

Vit. E:200


Vit. C:120

Ferrous sulphate monohydrate:210

Calcium iodate anhydrous:2.7

Cupric sulphate pentahydrate:42

Manganous sulphate monohydrate:100

Zinc sulphate monohydrate:360

Sodium selenite:0.25

Technological additives:mg/kg:

Tocopherol extracts from vegetable oils:35



Feeding Guide


Breed ExamplesExpected Adult 
Weight (kg)
1.5 - 3 Months4 - 5 Months6 - 8 Months9 - 11 Months12 - 24 Months
 Dalmation, Boxer, 
25 - 35 110-230g 240-330g320-510g375-545g 385-565g
 German Shepard, 
35 - 40 115-260g275-375g 385-615g 525-680g 555-700g
40 - 60 130-365g 300-555g 435-815g 640-900g670-880g
 Great Dane, 
St. Bernard
60 - 70 150-425g 415-635g 620-960g 820-1055g870-980g

Advice: Who likes cereal without milk? Always provide plenty of clean fresh water for your puppy too!

To monitor your dog's health, consult a vet regularly.
Weaning and growth: during weaning from 4 to 8 weeks of age offer moistened Pro Plan Puppy split into 3 to 4 meals per day. After weaning, feed according to the guidelines in the table. To help keep your dog in an ideal body condition, adjust amounts according to your dog's activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog's health, consult a vet regularly. Discover our Optiderma and Optidigest Puppy range from 8 weeks of age until adulthood.

Best before date, registration and batch number: see coding on back of pack Keep pet food in a cool and dry place.

This information is provided as a guide only. Please refer to the product packaging for full details. The feeding quantities are based on the average healthy puppy. Individual feeding needs depend on many factors, including weight, age, size, activity level and environment. So, feeding amounts needed may vary and should be adjusted as required to maintain a lean, healthy body and weight.

If you wanted to feed a mixed diets, perhaps wet and dry food, then be sure to alter the feeding quantities accordingly to avoid over-feeding your puppy.

Again, feel free to call our pet health specialist for more advice on 01789-205-095

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/cat/liveclear/money-back-guarantee for more details.

Ratings & Reviews

70 reviews

Pro plan puppy

by -

My 10 week old puppy came from the breeder with this - she loves it, and it seems to suit her.

Good value for money

by -

Great product for a healthy dog, great offer.


by -

Our 8 month old Irish Wolfhound loves this food. It was recommended by our vet and we have not been disappointed.

Happy hungry paws

by -

Great food for our little but large boy, very good price, cheaper than other stockists. Slight delay on delivery but good contact from petshop.co.uk
Thankyou, will be ordering again

Perfect for big breeds

by -

My puppy has been on this food since birth and had progressed really well. She always seems to really enjoy this food.

Breeder recommended

by -

Purchased as recommended by breeder, everything needed for a great start in life for a growing puppy.

Purina Pro Plan large robust puppy food

by -

Placed my first order for this product via pet shop.co.uk, speedy delivery, and at a very competitive price, our golden retriever puppy loves the product! will definitely use again.

Highly recommended St Bernard puppy food.

by -

Good food as recommended by the breeder. Gracie always seems satisfied after eating it and is definitely growing well on it. Order always arrives on time and the service is good. We look forward to going onto the next stage of food for her growth and fitness to continue into adulthood.

Unexpected top quality from Purina

by -

Although the low price for a 12kg puppy food is a must, quality is something even better... easily outranks many super premium ones out there.

5 stars

by -

Food is perfect for growing puppies and best price around. My robust pup loves his mealtimes and there’s no mess or smell!
Excellent service from petshop would highly recommend. I wouldn’t shop anywhere else.

Silky Coat

by -

My dog has been on this food for about a month now and he loves it! Not only that but it has made his coat so shiny we are constantly getting compliments.

Great food

by -

I have a 17 month old Labrador puppy who just loved this new food.He couldn't wait to get to his bowl and ate everything in one go. It did not upset his tummy which was a plus.I found the volume of food recommend enough to satisfy him.


by -

My ten month old Newfoundland has done really well
on proplan and has the most fantastic glossy coat
which people remark about

Would recommend

by -

I've used Petshop four times. Always best price but last two times in particular, packaging too heavy to move & issues with both set of couriers leading to delays. So don't wait until you are too low on dog food! (we don't, otherwise Fido would go hungry). Website isn't very good.

Very impressed!


My golden retriever puppy was weaned using this and I've been using it ever since I've had him upon the breeders recommendation! I'm very pleased that he always seams to enjoy it and at 18 weeks and already 21kg he is thriving on it. Will continue to use this as he grows and will progress onto the adult when needed.

Five Stars dog food


Mutley loved his pro plan!

Five Stars dog food


My dog loves this food.Excellent service, great price and very speedy delivery....will be using again Thank you

Five Stars dog food


Excellent speedy service + the dog loves it + GREAT QUYALITY

Five Stars dog food


i givie you 5 stars fantastic value for money recommend to anyone

Five Stars dog food


Brilliant delivery service, excellent product, suits our dogs digestive system and he seems to like it too, he can't wait for us

Five Stars dog food


Absolutely fantastic service. Good price and incredibly quick delivery (next day). Will definitely use petshop.co.uk again :-)

Five Stars dog food


The best price I could find ANYWHERE and perfect delivery service... 4 very happy boys and an even happier mum!

Five Stars dog food


Quick delivery with great communication through the whole process

Five Stars dog food


Puppy really enjoyed it :-)

Five Stars dog food


Excellent service provided by petshop.co.uk as usual, will definitely be ordering again soon :0)