Naturo is a 100% natural dog and cat food brand founded in 2010 by Mackle Petfoods, a family-owned business based in County Armagh, Northern Ireland, with over 50 years of experience in pet food production. Naturo was created to bring high-quality, natural ingredients to everyday pet feeding at an accessible price point. The brand is best known for its grain-free wet food trays and pouches, which use named meat proteins and real vegetables with no artificial colours, flavours, or preservatives. Naturo also offers a dry food range and covers all life stages — puppy, adult, and senior — as well as a dedicated cat food range. All Naturo recipes are classed as complete foods, meaning they provide everything your dog needs without adding anything else to the bowl.

Naturo is widely regarded as a good choice for owners who want a natural, grain-free food at a realistic everyday price. It uses named meat proteins as the primary ingredient, contains no artificial additives, and its meat and fat ingredients come from animals fit for human consumption, traceable back to source. Dog owners consistently report strong palatability — including fussy eaters — as well as improvements in coat condition and digestive health. Naturo is particularly well suited to dogs with grain sensitivities or food intolerances, and is considered hypoallergenic across its grain-free range. It is not a prescription or veterinary diet, so owners managing clinical conditions such as kidney disease or diabetes should consult their vet before feeding. For everyday natural feeding, however, Naturo is a well-regarded option that punches above its weight for the price. Naturo dog food is available to buy at petshop.co.uk with next day delivery available when you order before 7pm.

Naturo is particularly well suited to dogs with sensitive stomachs, grain allergies, or food intolerances — the entire grain-free range is free from wheat, maize, and soya, and the canned range is additionally gluten-free. It is a strong everyday option for owners who want clean, natural ingredients without a premium price tag. The wet food tray format is popular with owners transitioning away from tinned food, adding variety alongside dry kibble, or whose dogs are reluctant eaters. Naturo also covers all life stages — there are dedicated puppy recipes with higher protein for growth, adult recipes for daily feeding, and senior recipes formulated to support joint and digestive health in older dogs. A dedicated cat range makes it a practical choice for multi-pet households. For dogs needing a low-fat option, the Light Chicken with Rice and Vegetables recipe contains 40% less fat than standard adult varieties.

Naturo recipes are built around named high-meat proteins — typically chicken, lamb, turkey, salmon, or duck — listed as the primary ingredient. Recipes include real vegetables such as carrots, peas, and green beans, alongside natural oils including sunflower oil and omega-3 and omega-6 fatty acids for skin and coat health. Some recipes also include added probiotics to support digestion and taurine for heart health. All meats come from animals fit for human consumption and are traceable to source. Naturo is free from artificial colours, flavours, and preservatives across its entire range. The wet food uses a unique low-heat cooking process — similar to steam cooking — which protects the nutritional quality of ingredients while maintaining a long shelf life without preservatives. Full ingredient lists for every Naturo product are available on the individual product pages at petshop.co.uk.

Yes, Naturo offers a grain-free range across both its wet and dry food lines, making it one of the most accessible grain-free options available in UK supermarkets and pet retailers. The grain-free wet trays and pouches contain no wheat, maize, or soya, and the canned range is additionally grain and gluten free, with gluten-free testing conducted during production. Naturo also offers a With Rice range for dogs that tolerate grains well — rice is naturally gluten-free and provides a good source of carbohydrates, fibre, and essential amino acids. If your dog has a confirmed grain allergy, the grain-free or grain and gluten-free range is the recommended choice. If your dog has no known sensitivities, both ranges provide complete and balanced nutrition. Naturo's grain-free recipes are available to buy at petshop.co.uk.

Petshop.co.uk stocks the full Naturo range — including wet trays, pouches, canned food, and dry kibble across all life stages — with competitive everyday pricing and regular promotions. As a dedicated online pet food retailer, petshop.co.uk offers a wider selection of Naturo products than most supermarkets or general pet retailers, including bulk packs and bundles designed to save you money on regular feeding. Orders over £59.99 qualify for free delivery, and next-day delivery is available on orders placed before 7pm. For owners who feed Naturo regularly, a subscription option is also available with a discount applied to both your first and ongoing orders across the entire Naturo range.

Petshop.co.uk offers competitive everyday pricing on the full Naturo range, with several ways to reduce the cost per serving further. Buying Naturo in bulk packs or multipack bundles provides better value than single units, and petshop.co.uk regularly runs promotions on selected Naturo lines throughout the year. The best ongoing price is available through the Naturo subscription service, which applies a discount to your first order and to every repeat delivery after that — with no minimum commitment and the flexibility to pause or cancel at any time. Orders over £59.99 also qualify for free delivery, which applies automatically at checkout with no discount code needed, adding further savings on top of any promotions or subscription discounts already applied.

Yes — all Naturo orders at petshop.co.uk qualify for free delivery when your order total reaches £59.99 or more. This threshold is straightforward to reach when buying Naturo in bulk packs or multipack bundles, which are stocked across the wet tray, pouch, and dry food ranges. Free delivery is applied automatically at checkout — no discount code is needed. For owners buying Naturo on a subscription, free delivery savings combine with the subscription discount, making it one of the most cost-effective ways to keep your dog stocked up on their favourite food.

Yes — next-day delivery is available on Naturo dog food at petshop.co.uk when you place your order before 7pm. This applies across the full Naturo range, including wet trays, pouches, canned food, and dry kibble. Next-day delivery is ideal if you have run low on food and need a fast restock without compromising on quality. Simply add your chosen Naturo products to your basket, select next-day delivery at checkout, and order before the 7pm cut-off to receive your delivery the following day.

Yes — petshop.co.uk regularly runs promotions on Naturo dog food, including price reductions on selected lines, multipack savings, and bundle deals across the wet and dry ranges. The best ongoing saving is available through the Naturo subscription service, which applies a discount to your first order and continues to save you money on every repeat delivery — with no minimum commitment and the flexibility to pause or cancel at any time. Subscribing to Naturo through petshop.co.uk also means you never run out, as deliveries are scheduled automatically to your preferred frequency. Current offers on Naturo are shown on the Naturo brand page at petshop.co.uk.

Yes — Naturo produces dedicated recipes for every life stage, including puppies, adults, and senior dogs, so there is no need to switch brands as your dog gets older. The Naturo puppy range is formulated with higher protein levels to support healthy growth and development, using the same natural, grain-free ingredients as the adult range — making it a good choice for owners who want to start puppies on a clean diet from the beginning. The Naturo senior range is specifically formulated to support the changing needs of older dogs, with recipes that include glucosamine and chondroitin to support joint health, and adjusted fat and calorie levels to suit a less active lifestyle. Both the puppy and senior ranges are available in wet and dry formats and are stocked across the full range at petshop.co.uk, with next-day delivery available on orders placed before 7pm and free delivery on orders over £59.99.

Naturo is frequently compared to premium natural brands such as Lily's Kitchen, Forthglade, and Barking Heads — and holds up very well on ingredients and nutritional quality. All four brands use named meat proteins, avoid artificial additives, and offer grain-free options. The most significant difference is price: Naturo is typically more affordable per serving than Lily's Kitchen or Forthglade, making it a strong choice for owners who want natural feeding without paying a premium price every month. Lily's Kitchen tends to use a slightly higher meat percentage in some recipes and carries organic credentials on certain lines, while Forthglade is known for its whole-meat recipes and high moisture content in wet food. Naturo's grain and gluten-free canned range is a particular standout for dogs with allergies, and its low-heat cooking process preserves nutritional quality in a way comparable to these higher-priced rivals. For owners who want the quality of a natural brand at an accessible everyday price, Naturo remains one of the best-value options available — and the full range is stocked at petshop.co.uk with free delivery on orders over £59.99.