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PRO PLAN Large Athletic Puppy Dry Dog Food Healthy Start Rich in Chicken - 12kg By Pro Plan



PRO PLAN Large Athletic Puppy Dry Dog Food Healthy Start Rich in Chicken - 12kg


PetShop.co.uk's Summary

A reliable diet to support the growth of all healthy large breed puppies; very popular with our customers! Contains a respectable main source of protein – 17% chicken. Very easy to feed your puppy with no need for any other foods. The food is accurately priced, with overall better than average ingredients.

Feel free to call our pet health specialist for more advice on 01789-205-095 

Key Points

Suitable for: All large breed puppies as a complete and balanced diet to support their growth into adulthood.

Main Ingredient: The main ingredient is chicken (17%), a protein-packed ingredient; much better than most diets that use cereal as the main ingredient! 

Main Meat Source: The exact origin of the chicken is not listed, but meat is a good protein source.

Protein Amount: This diet is 32% protein; a more-than-enough amount for puppies.

Product Aim: To support the growth of healthly puppies, while also promoting brain and vision development and immunity from containing DHA and colostrum like in mothers’ milk.

Allergy Benefits: None listed for product but the ingredients used are not known to commonly cause allergic reactions.

Is it a natural product? Yes; the diet does not list any named 'articifial' ingredients.

Does it include any additives? The additives used are added to benefit the puppy's health; vitamins, minerals and antioxidants.

Wind, bad breath, fur & teeth benefits? A healthy coat and skin is aided by omega 3 and 6 fatty acids. Colostrum in the diet helps avoid common puppy upsets. Dry food helps ‘clean' the teeth and avoid bad breath.

Can I only feed this one product? Yes, it is a complete food so you don’t need to feed any other food, just supply fresh clean water too.


PetShop.co.uk’s Full View

Pro Plan Large Breed Athletic Dry Puppy Food is a complete and balanced diet for growing puppies, made with chicken for good nutrition and palatability. It is specially formulated to help boost your puppy's health just like the mothers' milk would by added colostrum and DHA to support healthy immunity and vision and brain development.

How does it keep my puppy fit and healthy?

Brain and Vision - Contains DHA like mothers' milk to support eye and brain development.
Immunity - Includes colostrum, like in the mothers' milk, to support a healthy immune system. 
Skin and Coat - Provides essential fatty acids for a thick and glossy coat.
Digestion - Contains rice and colostrum for easy digestibility and to avoid stomach upsets.
Growth - Has a good amount of calcium and phosphorus to support growing. Also has neccessary higher amount of fats (oils), protein and B vitamins to aid the energy needs of growing large breed puppies.

And, how do I feed it to my puppy?

You can just give the dry food straight to your puppy in a bowl, but for puppies under 3 months it is best to mix in a little water to make the food moist. Always follow the packet feeding guidelines so that you know how much to feed.

So, Is it a good food to buy?

A quality food that can be fed to support your puppy's health and growth. The packaging is honest about the ingredients. Feeding method is incredibly easy and the product is overall well priced.

Does your puppy have bad breath or teeth?

The dry food is made into kibble (small round biscuit like peices) which the puppy bites and chews to eat; when this happens the kibble actually helps to keep the teeth clean and remove tartar! So, if your puppy has bad breath and teeth this could be helped massively by using a dry feed.

Does your puppy have a dull or rough coat?

The diet provides essential omega 3 and 6 fatty acids for a thicker and more glossy coat. Also in the diet is a good amount of vitamin A for further skin and coat nourishment.


Manufacturer's View


PURINA® PRO PLAN® DOG Large Athletic Puppy with OPTISTART® has been created for large breed puppies who have a naturally robust physique. This expertly formulated complete food will help him meet the daily challenges that life throws at him by providing him with all the nutrients he needs as part of his healthy lifestyle. 

PRO PLAN® DOG Large Athletic Puppy with OPTISTART® helps support their healthy joints, and puppy's immune response up to 50% more thanks to colostrum found in mother's first milk. This food is also specially formulated for dental care, and contains nutrients at a balance specifically chosen for their size and age. Made with delicious, high quality pieces of chicken, this food will meet their nutritional needs every day - so they can concentrate on growing up and having fun.

This food is also suitable for gestating and lactating bitches. Try it today to see the difference it makes to your puppy.

At PURINA® PRO PLAN® we believe that, for a lasting difference in your dog's health, leading-edge science needs to be expertly applied to the nutrition that accompanies your dog throughout his life. That's why our team of pet nutritionists, together with expert veterinarians, has developed for PURINA® PRO PLAN®, OPTI-nutrition - our most advanced and efficient combination of nutrients- providing targeted OPTI-benefits that support your dog's health at every stage and need of his life.


  • Complete pet food for large breed puppies with an athletic physique (over 25kg at maturity).
  • Help support healthy joints
  • Helps supports long term health
  • Efficient immune system
  • Also suitable for gestating / lactating bitch
  • A combination of key nutrients that helps to support healthy joints for your puppy's active lifestyle
  • Specific ingredient to help support natural defences and long term health
  • Enables puppies' developing immune system to react efficiently
  • Specially formulated for dental maintenance
  • Contains high quality pieces of chicken
  • Adapted energy for your puppy's more active metabolism
  • No added colourants and contains antioxidant of natural origin
  • Helps support puppies' immune response up to 50% more
  • Advanced Formula - Superior Level of Nutrients
  • No added artificial colours and contains antioxidants of natural origin
  • Specific ingredient to help support natural defences and long term health
  • Enriched with colostrum, helps support puppies' immune response up to 50% more
  • Specially formulated for total dental care
  • Pregnancy to Puppy Plan
  • Rich in Chicken


Maintaining a lean body condition during growth is important for healthy skeletal development. Clean, fresh water should be available at all times. The product should be stored in a dry and clean place at ambient temperature.



Chicken (19%)


Dehydrated Poultry Protein

Rice (9%)

Animal Fat


Wheat Gluten Meal


Maize Gluten Meal

Dried Beet Pulp

Soya Meal


Dried Egg

Fish Oil

Dried Colostrum (0.1%)




Nutritional ComponentAmount
Fat content18%
Crude Ash7.5%
Crude Fibres2%
Nutritional AdditivesIU/kg
Vit A27,000
Vit D3900
Vit E200
Ferrous sulphate monohydrate240
 Calcium iodate anhydrous3
Cupric sulphate pentahydrate1,000
Manganous sulphate monohydrate200
Zinc sulphate monohydrate410
Vitamin C120


Feeding Guide


Breed ExamplesExpected Adult 
Weight (kg)
1.5 - 3 Months4 - 5 Months6 - 8 Months9 - 11 Months12 - 24 Months
 Dalmation, Boxer, 
25 - 35 110-225g 235-320g 310-495g 365-525g 375-545g
German Shepard, 
35 - 40 110-255g 270-365g 375-595g 505-660g 535-680g
40 - 60 125-355g 290-535g 420-790g 620-870g 670-880g
 Great Dane, 
St. Bernard
60 - 70 150-425g 415-635g 620-960g 820-1055g 870-980g


Advice: Who likes cereal without milk? Always provide plenty of clean fresh water for your puppy too!

This information is provided as a guide only. Please refer to the product packaging for full details. The feeding quantities are based on the average healthy puppy. Individual feeding needs depend on many factors, including weight, age, size, activity level and environment. So, feeding amounts needed may vary and should be adjusted as required to maintain a lean, healthy body and weight.

If you wanted to feed a mixed diets, perhaps wet and dry food, then be sure to alter the feeding quantities accordingly to avoid over-feeding your puppy.

Again, feel free to call our pet health specialist for more advice on 01789-205-095


All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/cat/liveclear/money-back-guarantee for more details.

Reasonably priced, great service and loved by the pup!

by -

Please don't let the low score on delivery affect purchasing this product from PetShop, there was an IT issue when I had ordered but as soon as I got in touch the problem was resolved straight away!
Great product, most reasonably priced I have found. Will not order from anywhere else! The pup loves this!!

Pro Plan Large Athletic Chicken Puppy Dry Dog Food

by -

Dogs love it. Gives them plenty of energy and a shiny coat.

Proplan Puppy

by -

Easy to use website, cheapest price on internet, very fast delivery, fab service

Pro Plan Large Athletic Chicken Puppy Dry Dog Food

by -

Switched to Purina Pro Plan following veterinary treatment on a digestive pro plan option which our GSD couldn’t have shown more eagerness for.
Tried reverting to Royal Canin after the vet prescription diet and he wasn’t interested. After trying other alternatives bought this Pro Plan Puppy and somersaults have returned at meal times. Poo 💩 is firm healthy and consistent. He seems very satisfied.

Pro Plan Puppy

by -

Good Food, recommended by breeder and the Pup is growing well, shiny coat and very healthy. The food is delivered prompt and the service from the company is good.

Pro Plan Puppy

by -

Really good food, recommended by breeder and puppy is doing really well on it, shiney coat, healthy and enjoys it.

Skinny weimaraner pup

by -

We've been looking for a high protein calorie puppy food for our weimaraner boy. He's hit his skinny stage and won't put weight on. He has been on burns grain free which was fine until now. He always ate all his food but with this gradually being introduced to his bowl he goes mad for it! So far no stomach problems and his poo is solid. Can't comment on weight gain yet but with the calorie content I'd be very shocked if he didn't start to fill out. Delivery came a day earlier which was great.

Dog food

by -

Excellent service from PetShop, great food (dog really loves it). Great price. What’s not to like. Thank you 😊

Good Price


Very good price ill defently buy again if it give 3kg free too it would be better for his money
I have a belgian shepherd Grenedal his coat is perfect and his doin a nice job
Its great

puppy food


keeps my puppy healthy and fit, he's growing strongly, although it's quite expensive it's superb puppy food
delivery was excellent too

Recommended by my gun dog trainer


According to my gun dog trainer this is the only food to give my puppy. He eats it and his tummy is fine so seems to be doing a good job.

Pups love it


Pups love it

Great Size


Our dog likes this product, he put on the weight he needed to gain which was great, and we liked the larger size bag it came in.
quick delivery.

Five Stars dog food


Murphy loves it

Five Stars dog food


our puppy loves it

pro plan


Dog loves it he's got a really nice shiny coat would not change for a cheaper food good value on petshop.co.uk



This food is excellent for my English Pointer puppy, he really loves it, and to buy it at this price and 14kg bag saves me so much money. Would buy this again.

Super price for exactly same product bought in pet stores


Super price for exactly same product bought in pet stores ! Wish I had never wasted my money in the stores now!

Good quality food but didnt agree with my pup


I bought this product on the recommendation of several people for my GWP puppy, but unfortunely she did not do well on it, as she has a bit of a sensitive tummy.

Mediocre Dog Food


I had been feeding Pro Plan to my two boxer pups for ten months until I finally realised that their constant allergies, lackluster coats, inconsistent appetites, stinking wind, and unusual cravings for eating cattle dung pats on a nearby farm were being caused by a poor diet. I changed to another brand recently made available here in Ireland and the UK, which contains more meat and no grain based additives, and already the dogs are looking and feeling better.

Please take time to investigate this dog food thoroughly before you feed it to your pets. Based on my experience I would consider Pro Plan to be an inferior product, pumped up by marketing and hype. If you check out the UK whichdogfood rating website you will read many similar opinions from other dog owners and also from expert analysis.

I accept that other reviewers here have rated this dog food very highly; I'm not sure why, as my experience has been poor.

very good puppy food


the perfect puppy food for big puppies!
also the price is very good with extra kg.
nice choise for your puppy.

I would recommend this


We have used this product for our Labradoodle who is quite athletic, since we got her at 12 months old, she is now 13 months old and fit and healthy thanks to her diet.

Five Stars dog food


all good :)

yum yum


My German Shepherd Dog is no longer a puppy. but he did enjoy pro plan and he never had any problems he all so had a great coat.

Five Stars dog food


Excellent product. Great service.