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AATU is one of the UK's most highly regarded super-premium dry dog food brands — an ethically awarded, independently owned British company that was a pioneer of the high-meat, single-source protein dry food category. Built on the philosophy that dogs thrive on a diet closely aligned with their biological needs as carnivores, AATU's 80/20 formula uses 80% single-source meat or fish alongside a carefully curated Superfood Blend™ of fruits, vegetables, herbs, spices, and botanicals. The brand is notable for being British-made using British meats that are fully traceable back to origin, for its handcrafted small batch recipes cooked Low and Slow™ to preserve nutritional integrity, and for its raw ingredient coating on every kibble — delivering benefits associated with raw feeding in a convenient dry food format. AATU contains no grain, no gluten, no white potato, and no artificial ingredients. Owner reviews consistently highlight dramatic improvements in palatability, coat condition, digestive health, and energy — particularly for dogs that have previously refused other dry foods. The full AATU range is available at petshop.co.uk with next-day delivery at petshop.co.uk when you order before 7pm.

The AATU 80/20 formula means that every AATU dry dog food recipe is made with 80% high-quality single-source animal protein — a single named meat or fish — and 20% of the Superfood Blend™, which is AATU's proprietary mix of fruits, vegetables, herbs, spices, and botanicals providing the vitamins, antioxidants, and phytonutrients dogs need for health and vitality. This high-protein, low-carbohydrate approach is designed to mirror the nutritional profile that dogs evolved to thrive on. The single-source protein approach — using just one named meat per recipe such as chicken, salmon, duck, or turkey — also makes AATU particularly suitable for dogs with food sensitivities or allergies, as it is easy to identify and control exactly what protein your dog is eating. AATU was the first single-source protein 80/20 diet for dogs available in the UK. The full AATU 80/20 range is available at petshop.co.uk with next-day delivery at petshop.co.uk when you order before 7pm.

Every AATU dry dog food recipe is built around a single-source named meat or fish as the primary ingredient at 80% — with protein options across the range including chicken, salmon, duck, turkey, herring, and lamb. A critical production note is that AATU uses 2.5kg of raw ingredients to produce every 1kg of finished product — a concentration level that reflects genuinely high-quality inputs. The remaining 20% is the Superfood Blend™ (known as "Super-8") — a curated mix of fruits, vegetables, herbs, spices, and botanicals providing natural antioxidants, vitamins, and minerals. Every recipe also includes glucosamine, chondroitin, and MSM for joint health, and prebiotics and probiotics (Enterococcus Faecium) for gut health. All AATU recipes are free from grain, gluten, white potato, artificial colours, flavours, preservatives, and GM ingredients. Meats used are British and fully traceable back to origin. Full ingredient lists for every AATU product are available on the individual product pages at petshop.co.uk.

The AATU dog food range covers both dry food and wet food across a variety of single-source protein recipes. The AATU 80/20 dry dog food range includes recipes across multiple single-source proteins including Chicken, Salmon, Duck, Turkey, Herring, and Lamb, available in bag sizes including the popular 10kg bag. The AATU wet dog food range uses 90% meat content in recyclable aluminium trays with flavours including Duck and Turkey, Angus Beef, and Tuna and Salmon. AATU also produces a cat food range using an 85/15 formula specifically formulated for obligate carnivores. All dry and wet recipes are grain-free, gluten-free, and free from artificial additives. A dedicated senior dog food range is also available within the AATU portfolio. The full AATU range is available at petshop.co.uk with next-day delivery at petshop.co.uk when you order before 7pm.

Yes — AATU is widely regarded as an excellent choice for dogs with sensitive digestion or food allergies. The single-source protein approach — one named meat or fish per recipe with no mixed or anonymous proteins — makes it straightforward to identify and manage specific protein intolerances. The recipes are grain-free, gluten-free, and white potato-free, removing the most common dietary allergens and irritants. The Low and Slow™ small batch cooking method produces a highly digestible kibble, and the inclusion of prebiotics and probiotics in every recipe actively supports a healthy gut microbiome. AATU's concentrated formula also means smaller feeding portions are required — less food volume for the same nutrition, which is often better tolerated by sensitive dogs. The single-protein recipes — particularly Salmon and Herring — are especially well regarded for sensitive dogs that react to poultry. The full AATU sensitive-friendly range is available at petshop.co.uk with next-day delivery at petshop.co.uk when you order before 7pm.

AATU dog food is available to buy online at petshop.co.uk, which stocks the full AATU range — including all 80/20 dry dog food recipes, wet food trays, and the cat food range — including the popular 10kg dry food bags, with competitive everyday pricing and regular promotions at petshop.co.uk. As a dedicated online pet food retailer, petshop.co.uk makes it easy to find and reorder your dog's specific AATU protein recipe. Orders over £59.99 qualify for free delivery at petshop.co.uk, and next-day delivery at petshop.co.uk is available when you order before 7pm. The Bottomless Bowl subscription at petshop.co.uk applies a discount to your first order and every repeat delivery — so your dog's bowl is never empty and you never pay full price.

Petshop.co.uk offers competitive everyday pricing on the full AATU range, with the best cost per serving achieved by buying AATU in the 10kg bags at petshop.co.uk. It is worth noting that AATU's concentrated formula — where 2.5kg of raw ingredients go into every 1kg of finished food — means the actual daily feeding amount is lower than most dry foods, making the cost per day more economical than the bag price suggests. Petshop.co.uk regularly runs promotions on selected AATU lines throughout the year. The best ongoing price is through the Bottomless Bowl subscription at petshop.co.uk, which applies a discount to your first order and every repeat delivery — with no minimum commitment and the flexibility to pause or cancel at any time. Orders over £59.99 qualify for free delivery at petshop.co.uk automatically at checkout.

Yes — petshop.co.uk regularly runs promotions at petshop.co.uk on AATU dog food, including price reductions on selected lines across the dry and wet food ranges. The best ongoing saving is through the Bottomless Bowl subscription at petshop.co.uk, which applies a discount to your first order and every repeat delivery — so your dog's bowl is never empty and you never pay full price. With no lock-in and the flexibility to pause or cancel at any time, it is the most practical way to feed AATU regularly without overpaying. Current AATU dog food offers are shown on the AATU brand page at petshop.co.uk.

Yes — free delivery at petshop.co.uk is available on all AATU orders when your order total reaches £59.99 or more. An AATU 10kg bag typically qualifies on its own, making free delivery straightforward for most AATU customers. Free delivery on AATU dog food at petshop.co.uk is applied automatically at checkout — no discount code needed. Owners on the Bottomless Bowl subscription at petshop.co.uk benefit from free delivery combining with their subscription discount on every order, making it the most cost-effective way to keep your dog stocked up on AATU.

Yes — next-day delivery at petshop.co.uk is available on AATU dog food when you place your order before 7pm. This applies across the full AATU range including all 80/20 dry food recipes, wet food trays, and the cat food range — in all bag and pack sizes including 10kg. If you have run low on your dog's specific AATU protein recipe, next-day delivery at petshop.co.uk means you are never more than a day away from a full bowl. Simply add your chosen AATU products to your basket, select next-day delivery at checkout, and order before the 7pm cut-off to receive your delivery the following day.

AATU is specifically designed and marketed as a convenient, high-quality alternative to raw feeding — and is one of the most widely chosen dry foods by owners who want the nutritional benefits of a high-meat diet without the complexity, cost, or food safety challenges of raw feeding. The combination of 80% single-source animal protein, a raw ingredient coating on every kibble, Low and Slow™ small batch cooking that preserves more natural nutrients than high-temperature conventional extrusion, and the use of 2.5kg of raw ingredients per 1kg of finished product gives AATU a nutritional profile that is closer to a raw diet than most dry foods. The concentrated formula also means significantly smaller feeding portions than mainstream kibble — a characteristic shared with raw diets. For owners transitioning from raw to dry, or who want a raw-quality nutritional profile with the convenience of kibble, AATU is one of the strongest available options. AATU is available at petshop.co.uk with next-day delivery at petshop.co.uk when you order before 7pm.

AATU, Orijen, and Eden are all super-premium, high-meat, grain-free dry dog food brands positioned at the top tier of the UK market and frequently compared by owners seeking the highest nutritional quality. Orijen — by Champion Petfoods, now part of Mars Petcare — uses 85-90% animal ingredients across multiple protein sources per recipe with a WholePrey philosophy incorporating muscle meat, organs, and cartilage, and is widely considered the global benchmark for high-meat commercial dog food. Eden Holistic Pet Foods — a British brand produced in Staffordshire — uses an 80/20 meat to botanical ratio and is the only dry dog food ever to receive a perfect five-star rating on All About Dog Food, with strong British sourcing credentials. AATU distinguishes itself through its single-source protein philosophy — one named protein per recipe rather than blended sources — making it the strongest of the three for owners managing protein sensitivities, its unique Low and Slow™ small batch cooking process, and its raw ingredient coating on every kibble. All three brands are available at petshop.co.uk with free delivery at petshop.co.uk on orders over £59.99 and next-day delivery at petshop.co.uk when you order before 7pm.