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Pro Plan Veterinary Diet OM ST/OX Obesity Management Dry Dog Food - 12kg By Pro Plan Veterinary Diet

PURINA VETERINARY DIETS OM is a complete veterinary diet clinically proven to be effective for  weight loss in obese dogs. Dogs kept fit and trim can live up to two years longer than overweight dogs*, which is why PVD OM is low in fat and calories whilst being high in protein to encourage steady and effective weight loss while maintaining muscle mass. Made with high levels of natural fibre and protein to help your dog feel full and satisfied, it is also highly palatable to make losing weight easier. Once ideal weight is reached your dog can continue to be fed PVD OM  to help maintain dog's ideal weight. PVD OM is also suitable for diabetic dogs as its complex, low GI carbohydrates, natural fibre and high protein levels help to control glucose (sugar) levels in the blood.

Note that PVD OM is not recommended for dogs that need a higher calorie intake such as pregnant bitches or growing puppies. * Purina study.

  • High protein to help promote loss of body fat while maintaining lean muscles during weight loss.
  • Low calorie: reduced levels of fat to help reduce the number of calories consumed.
  • Glucose control: high in complex carbohydrates and fibre to help even out blood sugar levels throughout the day, reducing hunger pangs and helping your dog feel fuller for longer.

Ingredients
Maize*, maize gluten meal, soya meal*, pea fibre, barley*, wheat gluten meal, dehydrated poultry protein, digest, minerals, animal fat. 
*Carbohydrate sources.

Nutrients
Protein: 29.0 %

Fat content: 6.0 %
Crude ash: 6.5 %
Crude fibres: 10.0 %
Omega 3 fatty acids: 0.10 %
Omega 6 fatty acids: 1.4 %
Metabolizable energy value: 2.96 kcal/g
Starch: 26.0 %
Total sugar: 1.6 %

IU/kg: Vit A: 30 000; Vit D3: 1 000; Vit E: 350; mg/kg: Fe(E1): 310; I(E2): 4.0; Cu(E4): 62; Mn(E5): 125; Zn(E6): 525; Se(E8): 0.36.

For weight loss the indicated amounts should be given until ideal body weight is achieved and then gradually increased to maintenance levels. The recommended period of use for the regulation of glucose supply is initially up to 6 months. It is recommended that a veterinarian’s opinion be sought before use or before extending the period of use.

Ratings & Reviews

12 reviews

6/5/2025 9:11:00 AM

Essential for healthy weight

by Zane Harris -

This is the only food that has successfully helped my dog reach and maintain a healthy weight. Highly recommend

27/5/2025 9:51:00 AM

Dog went off it quickly

by Yvonne Clark -

He ate the first few meals but quickly started to ignore it. A shame as I have a whole 12kg bag left

3/9/2025 11:44:00 AM

Good consistent product

by Xavier Thompson -

Always arrives fresh and well packaged. The kibble is a good size and he enjoys the taste

4/8/2025 10:08:00 PM

Vet approved weight control

by Wendy Martin -

I feel confident feeding him this food knowing it's specifically formulated for healthy weight loss and maintenance

1/5/2025 12:01:00 PM

Filling kibble

by Victor Green -

Despite being a diet food he doesn't seem constantly hungry. The high fiber content must be helping

27/7/2025 9:28:00 AM

Very successful diet

by Tina Roberts -

My vet is delighted with the speed and healthiness of his weight loss. This food truly works to burn fat

25/4/2025 5:18:00 PM

Dog is more active

by Ursula White -

Losing the excess weight has given him so much more energy. This food is a key contributor to his better health

3/9/2025 6:43:00 AM

Good for large breeds

by Simon Johnson -

My Labrador needed to lose weight and this large bag of diet kibble is perfect for his size and needs

7/8/2025 5:01:00 PM

Excellent bulk purchase

by Rachel Davies -

The 12kg size is the best value and this food really helps keep my dog feeling full despite the calorie restriction

29/8/2025 6:40:00 PM

Effective weight loss

by Quinn Evans -

My dog has lost over 5kg on this diet. The large bag is great for long term weight management and value

12/9/2020 7:50 AM

Brand to trust

by Gayle McAulay -

Excellent product like this brand it’s a brand I trust have done since the puppy stage looked hard for a great diet Kibble not disappointed

27/6/2018 6:11 PM

Purine OM

by Sankey -

Seems to be working for him, and he also is not objecting to it.