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James Wellbeloved Fish & Rice Senior Dry Dog Food - 15kg By James Wellbeloved




James Wellbeloved Fish & Rice Senior Dry Dog Food - 15kg 

Average Cost Per Day
(if feeding Rover)
Average Cost Per Year
(if feeding Rover)
Average Length 1 Bag Lasts
(if feeding Rover)
5 Weeks, 3 Days*

*Calculation based on a golden retriever adult weight (30kg) 
being fed 398g per day as per brand guidelines, and product 
total price £45.99 as accurate on date of review.


PetShop.co.uk’s Summary

A complete and balanced diet to maintain the health of all breeds of senior dogs (aged 7+). Very popular and we get a lot of great feedback from our customers about this diet! Contains a great single meat source for quality protein – minimum 19% fish. Hypoallergenic. Very easy to feed your dog with no need for other foods. The product is very well priced, with better than average ingredients.

Feel free to call our pet health specialist for more advice on 01789-205-095 

Key Points

Suitable for: All breeds of healthy senior dogs as a complete and balanced diet to maintain their health.

Main Ingredient: Rice, an easily digestible ingredient.

Main Meat Source: Fish - The exact source of the fish is not listed, but it contains plenty of quality protein.

Protein Amount: There is 18% protein in the diet; suitable for senior dogs.

Product Aim: To support the maintenance of healthy senior dogs, with added prebiotics for healthy digestion and omega 3 for a glossy coat.

Allergy Benefits: Hypoallergenic! Contains only one meat source and excludes ingredients that commonly cause reactions.

Is it a natural product? Yes; made with natural ingredients and no added artificial colours, flavours or preservatives.

Does it include any additives? The only additives used are natural and added to aid the dog's health; vitamins, minerals and antioxidants.

Wind, bad breath, fur & teeth benefits? Added omega 3 fatty acids for a glossy coat. Prebiotics, yucca extract and easily digestable rice (26%) in the diet help limit wind. Dry food helps ‘clean' the teeth to avoid bad breath and teeth.

Can I only feed this one product? Yes, it is a complete and balanced food, just supply some fresh clean water in a bowl too.


PetShop.co.uk’s Full View

James Wellbeloved Fish & Rice Senior Dry Dog Food is a complete and balanced hypoallergenic diet for senior dogs of all breeds, made with all natural ingredients of which a minimum of 19% is fish for quality protein and great taste. It is put together to also support a healthly digestive system by added prebiotics, along with omega 3 for nourished skin and a healthy coat.

How does it keep my dog fit and healthy?

Maintenance - The diet includes everything your dog needs to keep healthy, in all the right amounts.
Skin and Coat - Hypoallergenic food which includes omega 3 fatty acids to nurish the skin and coat.
Digestion - Contains prebiotic to avoid stomach upsets and aid healthy digestion.
Odour - Includes yucca extract to reduce stool and wind odour.
Natural - All natural ingredients, with no artificial colours, flavours or preservatives.

And, how do I feed it to my dog?

You can just give the dry food (kibble) straight to your dog; no need to mix anything in! Always follow the packaging feeding guidelines to know how much to feed.

So, Is it a good food to buy?

A great food to maintain your dog's health. The packaging is honest about the ingredients, which are all natural. Ingredients are balanced and complete with added nutrients for digestion, odour and skin health. Feeding method is really easy and the product is priced well.


Would it be agreeable with my dog?

Does your dog have bad breath or teeth?

The dry food is made into kibble (small round biscuit-like peices) which the dog bites and chews to eat; when this happens the kibble helps to clean the teeth and remove tartar! So, if your dog has bad breath or teeth this could be really helped by feeding dry food.

Does your dog have a dull or rough coat?

The diet contains omega 3 fatty acids for added skin nourishment and a healthy glossy coat.


Manufacturer's View

A complete dry food with the bonus that it is hypo-allergenic. With selected protein source fish and selected carbohydrate sources of rice and barley, it is a dietetic food, excellent for the reduction of ingredient and nutrient intolerences. We suggest that the food be tried for a period of 3 to 8 weeks. If the signs of the food intolerance disappear, continue feeding indefinitely.


- Made with natural ingredients with added vitamins and minerals
- hypoallergenic - ideal for dogs with skin or digestive sensitivities
- single meat protein - fish, with fish oil and fish stock
- we exclude the most common causes of adverse food reaction
- no added artificial colours, flavours or preservatives

Added blend of omega-3 and omega-6 fatty acids

Added yucca extract

Added prebiotic - natural chicory inulin



Rice, ground whole barley, ocean white fish meal, whole linseed, fish stock, peas, olive oil, alfalfa meal, fish oil, natural seaweed, chicory pulp, potassium chloride, parsley, nettle, chicory extract, sodium chloride, calcium carbonate, glucosamine, chondroitin, yucca extract.

Minimum Levels: fish (19%), rice (26%), barley (15%), linseed (4%), fish stock (3%), alfalfa (1%), seaweed (0.5%), yucca extract (0.02%), chicory extract (0.1%), glucosamine (0.0275%), chondroitin (0.0225%), parsley (0.1%), nettle (0.1%).



Nutritional ComponentAmount
Omega 3 Fatty Acids1.7%
Omega 6 Fatty Acids1.2%
Nutritional AdditivesIU/kg
Vitamin A15,000
Vitamin D32,250
Natural antioxidant200
Vitamin E400


Feeding Guide

Breed ExamplesWeight 
15kg bag will roughly last?
Yorkshire Terrier, Maltese2-550-10545-906 Months, 3 Weeks
Jack Russell, Pug, Westie5-10105-17590-1503 Months, 3 Weeks
Corgi, Staffy, Cocker Spaniel10-15175-235150-2052 Months, 3 Weeks
Siberian Husky, Bulldog15-25235-345205-3002 Months
Collie, Labrador, GSD25-40345-495300-4255 Weeks, 3 Days
Rottweiler,Bloodhound40-55495-625425-5404 Weeks
Mastiff55-70625-750540-6503 Weeks, 2 Days
Great Dane, St. Bernard70-90750-905650-7802 Weeks, 5 Days

 Who likes cereal without milk? Always provide plenty of clean fresh water for your dog too!

This information is provided as a guide only. Please refer to the product packaging for full details. The feeding quantities are based on the average healthy dog. Individual feeding needs depend on many factors, including weight, age, size, activity level and environment. So, feeding amounts needed may vary and should be adjusted as required to maintain a lean, healthy body and weight.

If you wanted to feed a mixed diets, perhaps wet and dry food, then be sure to alter the feeding quantities accordingly to avoid over-feeding your dog.

Again, feel free to call our pet health specialist for more advice on 01789-205-095

PetShopBowl Review of James Wellbeloved Dog Food: 

Ratings & Reviews

39 reviews

  • 3 stars
  • 0 reviews
  • 2 stars
  • 0 reviews
  • 1 star
  • 0 reviews

Easily digested and tasty

by -

Our elderly Glen of Imaal has been suffering from digestive problems - especially if she is given some of the cheaper brands of dog food. James Wellbeloved fish and rice for senior dogs seems to suit her well and she loves it (although she can smell a little fishy for a very short while afterwards). Now we are all happy!

Happy with purchase and would recommend

by -

Great price and excellent communication

Good product

by -

Good product for a reasonable price. Customer service is good and delivery is usually speedy although using DHL is a bit of a pain for redeliveries

Excellent service!

by -

Delivered quick. Sent in a strong cardboard box. Excellent service. Will use again. Thank you!

Heart service

by -

Easy to use, prompt delivery... we'll certainly be continuing

James Wellbeloved Dog Food

by -

Package delivered within the stated time limit and provided at a competitive price. Can't ask for anything more!

all round great


This food is great, I feed my Labrador who has a sensitive stomach and a bit tubby, Vet's suggested this even though he is only 5 year old because its low fat and good for this tummy, and the delivery is unbelievable, I ordered on the Thursday and was here on the Friday, nearly Christmas to so really impressed.

Can't beat JWB for dry dog food


James Wellbeloved food is excellent. We feed two dogs on JWB and they are both healthier and their coats are better looking and shinier than they were before we started to use JWB. One hound has been on it for about 4 years and the other one for about 16 weeks (after he started being fussy about the other stuff he had been fed on by his previous carers). I would not hesitate to recommend any of the JWB dry food and can specifically recommend both the Senior and Puppy versions of all their flavours (although the fish and rice one seems to smell more like fish than the others do of their main flavours). petshop.co.uk here can provide the large bags (15kg) significantly cheaper than the pet shops so it's always worth checking out who has the offers and the best prices at the point you are looking to buy.

Good Dog Food


This seems to be an excellent food and my dog loves it. The only reason I did not give it a "5 Star" rating is because of the price, which I think is very high.

Old Mother Hubbard


Old Mother Hubbard need not go to her cupboard to fetch poor doggy a bone
For when she went there, the dog wasn't there
He was purchasing 'James Wellbeloved' on his own!

Lovely product for my older dog and good value for money too!

GWB dog food


Great value for money as my dog is a border terrier a bag this size lasts for approx 6 months & maintains its crispness & my dog loves it!

Four Stars dog food


Dogs are a picture of Health, delivery a little slow tho.

Would Highly Recommend


Excellent food, i have one very fussy eater of a collie x german shepherd and this is about the only thing he will eat.



I personally don't love it (the price) but the difference it has made to our labradors skin and coat in a short space of time, is really noticeable...and she doesn't get 'itchy' anymore, she looks great..

Senior Staff Seems Unimpressed but I Love it!!


Having a sensitive old Staffie (aged12) with an extremely sensitive stomach, this is the only dried food that does not give him BAD (i'm talking Napalm-stylee) wind. For that I am truly grateful. However, HE is not so keen on it . He does not wolf it down like other products we have tried. In the end, when he is hungry enough he eats it, but I imagine it is a bit bland for him. I would love some small sample packs of the other Senior range flavours to see if that is what it is, but loathe to pay out for the 1.5/2kg bags and he does not like them, or they upset his tummy.

Good quality dog food at a reduced price


My dog is a Golden Retriever and will eat almost anything (including horse manure - yuk) but the breeder recommended James Wellbeloved products and I have mostly stuck with them from when she was a puppy. I think the fish one is potentially better for dog and she certainly seems to like it. I cannot say whether her coat is shinier or she is in better shape from eating this food when compared with others because she has always been fed on this (along with some tinned meat with each meal and various treats to keep things interesting for her) but she is now eight years old and is in good health according to the vet, so that can't be bad.

I have a policy when buying anything of looking for the best quality product and then shopping around to obtain it at a bargain price and I have yet to find better dog food than this at a cheaper price elsewhere, when one considers the 'free' delivery cost if one subscribe the bottomless bowl on petshop.co.uk.

James Wellbeloved Senior Fish and Rice Kibble


See my review of the Lamb and Rice Kibble. Nothing to add to that review, except that our dogs appear to like this one just as much.

Good for any dog with dodgy stomach


Excellent for my dog who only eats fish products! But I like it because there are no chemicals and harsh colourings which are very bad for any dog- but this is also very good for his stomach

James Wellbeloved Fish kibble


Changed to fish as my dog stopped eating the lamb and rice kibble. He loves the change. Good to see him eating again.

good quality


Prompt delivery, good quality product

Five Stars dog food


Dog loves it, and healthy ingredients.

Great for dogs with food allergies…


I've been feeding my 9 year old Collie cross on this food for over 3 years now and she loves it. I give it to her with a bit of chopped up liver and the juice from it. The senior fish and rice complete food is best for her as it contains glucosamine and condroitin (which is helpful for her joints/mobility) it's lower in fat than the adult variety, contains no wheat (which she seems to be a little intolerant with) so her poohs are really easy to pick up and the company is animal friendly unlike ones like Iams (who perform cruel tests on animals).

Five Stars dog food


Happy with product and delivery, My two love it and are healthy.



My dog loves it - although he is a Labrador so loves anything edible! His coat is much better since I changed to James Wellbeloved - previously he had white flakes in his fur - these have now disappeared.

Five Stars dog food


Get this on a regular basis dogs love it and saves me humping it from the shop .