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AATU 80/20 Grain Free Chicken Dry Dog Food - 10kg By AATU




AATU a `Noble Wolf'

To create a food worthy of a virtuous and respectable following, a decent and honourable name is required. AATU means Noble Wolf and is of Finnish origin, a Nordic country known for its wolf inhabitants. Mother nature evolved dogs and wolves as carnivores or `meat eaters¿ - animals deriving their energy and nutrient requirements mainly from meat protein. This is the prime reason for formulating AATU, a unique 80/20 diet with a bespoke combination of 8 vegetables, 8 fruits, 8 herbs and 8 botanicals & spices.  AATU is so highly concentrated it requires 2.5kg of raw ingredients to make 1kg of finished product. It is free of grain, white potato and gluten (a composite known to cause allergic reactions). AATU is handcrafted in small batch recipes and naturally made without artificial colours, without artificial preservatives, without artificial flavours and without GM ingredients.

AATU will be one of the best products your dog has ever tasted. Don't take our word for it though, let your dog show you the difference.

Key Benefits

Proudly made in Britain using British meats which are fully traceable back to origin.

From an Ethically Awarded independently owned British company.

Handcrafted in small batch recipes.

Single Protein 80/20 diet to minimize allergic reactions.

Freshly prepared, preservative free meat.

`SUPER-8' - Fruits, Vegetables, Herbs, Spices & Botanicals provide nutrients vital for health and maintenance.

Grain, White Potato & Gluten Free to minimizing allergic reactions.

Concentrated formula for lower maintenance feeding.

25kg raw ingredients goes into creating 10kg of finished AATU! For 1kg of finished product we use 2.5kg of raw ingredients. 

Glucosamine, Chondroitin & MSM for healthy joints

Probiotics (Enterococcus Faecium) as an aid in the establishment,            maintenance and restoration of a balanced intestinal microbiota in dogs

Made without artificial colours, artificial preservatives, artificial flavours and GM ingredients.       


A Complete Balanced Food For Adult Dogs


80% Chicken (50% Freshly Prepared Deboned Chicken, 30% Dried Chicken),

Sweet Potato, Chick Peas, Peas, Lucerne, Chicken Stock, Salmon Oil, Carrots,

Tomato, Chicory, Tapioca, Apple, Pear, Cranberry, Blueberry, Mulberry,

Orange, Bilberry, Cowberry, Parsley, Peppermint, Spirulina, Seaweed,

Oregano, Sage, Marjoram, Thyme, Chamomile, Rosehip, Stinging Nettle,

Yucca, Marigold, Aniseed, Fenugreek, Cinnamon, Hip & Joint Care

(Glucosamine 350mg/kg, MSM 350mg/kg, Chondroitin 240mg/kg)

No added synthetic colourings, flavourings or preservatives


Protein 32%, Fat Content 16%, Inorganic Matter 7%, Crude Fiber 3%, 

Moisture 8%, Omega6 3.4%, Omega3 1.1%

Nutritional / Technical Additives: (per kg)

L-Carnitine 200mg

Enterococcus Faecium SF68:NCIMB 10415 at 1,000,000,000 cfu –

As an aid in the establishment, maintenance and restoration

of a balanced intestinal microbiota in dogs.

Vitamins: Vitamin A 17,310 iu, Vitamin D3 1.540 iu, 

Vitamin E 480 iu 

Trace Elements as Compounds: Ferrous Sulphate Monohydrate 

641mg, Zinc Sulphate Monohydrate 534mg, Manganous Sulphate 

Monohydrate 105mg, Cupric Sulphate Pentahydrate 38mg, 

Calcium Iodate Anhydrous 4.72mg, Sodium Selenite 0.53mg

Feeding Guide

Dog weighing up to 
5kg: 75g-100g; 

10kg: 80g-140g; 

15kg: 100g-210g; 

20kg: 120g-250g; 

30kg: 190g-350g; 

40kg+: 270g- 450g.

Ratings & Reviews

11 reviews

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High quality but not cheap

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One of our dogs is now quite old and he was sometimes reluctant to eat. Since changing to AATU dry food he has renewed interest thank goodness. The food is pricey but we think the high quality helps to compensate for that.

Not cheap but well worth it

by -

We switched to Aatu for our last dog and saw a marked improvement in his mobility and his coat. Plus he loved it, although to be fair he was a cocker spaniel and he loved all food. We gave our new dog Aatu as soon as he came off puppy food and he also loves it (though another cocker spaniel, so...). The portion size is smaller than other dog food we've used, and a 10kg bag lasts our dog for 6 weeks or so.

Worth the money

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The difference in my dog's coat and mobility was noticeable after we switched from another premium food to Aatu.

Excellent product.

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I have 3 dogs and put them on Aatu after reading up about it. Initially they were on the duck and then decided to try the chicken ,soon after I rehomed the 3 rd dog ( previously she was on some cheap food ) . She is a shih tzu cross coton du Tulear and had tear stains constantly round her eyes which I cleaned daily. Since being on the chicken flavour these have greatly improved .Whether it’s something different in the flavour I don’t know. Due to the high protein content ,I find you don’t have to feed such large portions as you do with brands containing lots of cereal and other bulk .I have recommended this brand to friends and they are equally pleased.

First to try - Amazing.

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Although its prise is not for everyone, quality is. And is top of the line.

AATU Dog food

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Our 2 dogs, Izzy and Stella, went to Fat Club at the vets. We were on Hills metabolic for a while - expensive but worth it. Once they reached target weight, we were told to put them on a high quality dog food and after a few recommendations, settled on AATU. It is a dry food which we augment with a little tinned meat in gravy.
They both love AATU, never leave a trace in their bowls, are maintaining their weight and are thriving. So, worth the money. Free delivery is a bonus too.

Excellent product and company

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I have this product on a bottomless bowl order for my two dogs. One will eat you out of house and home but my eldest has a sensitive system and is fussy about what he eats. He does however queue up for this food and always leaves a clean bowl. Due to the higher level of protein the quantities required are much smaller than cheaper options so although it seems a more expensive product your dog requires less.

Would thoroughly recommend this and the company who happily ship to us in Slovakia 😀 making our move there much simpler.