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Wagg Complete Wheat Free Chicken Dry Dog Food - 12kg (formerly Complete Sensitive) By Wagg

102 Reviews



 Wagg Complete Wheat Free Chicken Dry Dog Food - 12kg 

Average Cost Per Day
(if feeding Rover)
Average Cost Per Year
(if feeding Rover)
Average Length 1 Bag Lasts
(if feeding Rover)
3 Weeks, 3 Days*




*Calculation based on a golden retreiver adult weight (30kg)
being fed 500g per day as per brand guidelines, and product
total price £18.54 as accurate on date of review.


PetShopBowl’s Summary

A complete diet to help support the maintenance of all healthy sensitive dogs, with prebiotic and no added wheat, but unfortunately does not contain the best recipe as it includes unspecified sources of meat and animal derivatives as the main meat ingredient, preservatives and colourants. Although, the diet is still popular with our customers because it is very cheap and easy to feed to your pet.

Feel free to call our pet health specialist for more advice on 01789-205-095 

Key Points

Suitable for: Healthy adult sensitive dogs of all breeds as a complete and balanced diet.

Main Ingredient: The main ingredient is cereals (4% rice) - meat is much better as the top ingredient.

Main Meat Source: Meat and animal derivatives (4% chicken).

Protein Amount: This diet is 20% protein; enough for adult dogs as long as it can be digested well.

Product Aim: To maintain general health and minimised sensitivities.

Allergy Benefits: Unknown; does contain some ingredients which commonly cause allergies.

Is it a natural product? No, contains preservatives, but no artificial colours or flavours.

Does it include any additives? Yes, preservatives and colourants etc.

Wind, bad breath, fur & teeth benefits? A healthy coat and skin is aided by omega 3 and 6. Yucca and fibre in the diet help limit wind. Dry food helps ‘clean' the teeth and avoid bad breath.

Can I only feed this one product? Yes, it is complete so there is no need for any other foods - just give fresh clean water in a bowl too.


PetShopBowl’s Full View

Wagg Sensitive Complete Dry Dog Food is a complete diet for healthy adult dogs of all breeds with sensitivites, which contains 20% protein. It is made to minimise digestive and skin sensitivities by added fibre and mannan oligosaccharides (a prebiotic), and no added wheat. Also supports your pet's immune system by added antioxidant vitamins A, E & C and citrus extracts. The main ingredient is cereals - not very digestible for dogs - diets with a meat main ingredient are much healthier. The next biggest ingredient is 'meat and animal derivatives' which means various meats and animal body parts - not the best meat source. The diet contains no artificial colourants or flavours, but does include preservatives. Overall, the diet is complete so has everything your pet needs, but some ingredients may not be digestible enough and the diet does not have a recipe as good as other brands.

How does it keep my dog fit and healthy?

Maintenance - The diet is complete so it contains all the nutrients your dog needs for their health.
Skin and Coat - Includes balanced omega 3 and 6 levels and zinc for a healthy coat and skin.
Digestion - Contains 3% fibre and yucca to help improve digestive health.
Immunity - Vitamins A, E & C and citrus extracts in the food help to develop a healthy immune system.

And, how do I feed it to my dog?

You can just give the food straight to your pet as it is! However, always follow the feeding guideline to know how much to feed.

So, Is it a good food to buy?

This is a complete food to support your dog's health. The packaging is open about the ingredients, although they are not the as good as those in other dog foods. The feeding method is very easy and the product very cheap!

Would it be agreeable with my dog?

Does your dog have bad breath or teeth?

The food is made into small biscuits which helps keep the teeth clean and remove tartar when the dog bites and chews it!

Does your dog have a dull or rough coat?

The diet contains omega 6 and 3 which aid skin and coat nourishment.


Manufacturer's View

A premium complete dry dog food containing chicken and rice, this food has been carefully formulated to help dogs with diet related allergic reactions.

It contains no dairy, soya or added wheat, instead we add maize, rice and porridge oats as sources of carbohydrate and energy.

We have not added any wheat, wheat gluten, dairy or soya to Wagg Sensitive.

Our crunchy kibbles help keep teeth and gums clean.

Quality fibre and added mannan oligosaccharides (a prebiotic) help to support a healthy digestive system.

Added antioxidant vitamins A, E & C and citrus extracts help to support a healthy immune system.

We don’t add any sugar to our dog foods.

With added zinc and a balanced ratio of omega 6 & 3 fats to help support a healthy, supple skin & glossy coat.



Composition: Cereals (4% Rice), Meat and Animal Derivatives (25.5% including 4% Chicken), Vegetables (4% Peas), Derivatives of Vegetable Origin, Oils and Fats, Minerals, Yeasts (MOS 0.1%), Citrus Extract (0.05%), Yucca Extract (0.012%).

Analytical Constituents: Protein 20%, Crude Fibres 3%, Crude Oils and Fats 9%, Crude Ash 8%, Moisture 0%.



Technological Additives: None Stated; Sensory Additives: None Stated; Nutritional Additives: Vitamin A 12,000 iu, Vitamin D3 1,200 iu, Vitamin E 90 mg, Vitamin C 50 mg, Zinc (Zinc Oxide) 75 mg, Iron (Iron Sulphate Monohydrate) 60 mg, Manganese (Manganous Oxide) 50 mg, Zinc (Zinc Chelate of Amino Acids Hydrate) 25 mg, Copper (Copper Sulphate Pentahydrate) 10 mg, Iodine (Calcium Iodate Anhydrous) 2 mg, Selenium (Sodium Selenite) 0.1 mg. Antioxidant, Preservative.


Feeding Guide

Breed ExamplesBreed SizeWeightDaily Amount
12kg bag will roughly last?
Yorkshire Terrier, Shih Tzu, PugSmall3-10kg75-2003 Months
Staffordshire Bull Terrier, Shar-Pei
Medium10-20kg200-4005 Weeks, 5 Days
Labrador, Boxer, AlsatianLarge20-40kg400-6003 Weeks, 3 Days
Great Dane, St. BernardExtra Large40kg+600+2 Weeks, 6 Days

 Who likes cereal without milk? Always provide plenty of clean fresh water for your dog too!

This information is provided as a guide only. Please refer to the product packaging for full details. The feeding quantities are based on the average healthy dog. Individual feeding needs depend on many factors, including weight, age, size, activity level and environment. So, feeding amounts needed may vary and should be adjusted as required to maintain a lean, healthy body and weight.

If you wanted to feed a mixed diets, perhaps wet and dry food, then be sure to alter the feeding quantities accordingly to avoid over-feeding your dog.

Dogs and cats are natural predators so wouldn’t be eating cold food in nature; to improve how tasty the food is for your pet try providing it at room temperature.

Again, feel free to call our pet health specialist for more advice on 01789-205-095

Waggs Sensitive Dog Food


Have used this site several times before..for the above dog food..suits my dogs dodgy stomach and the price is the cheapest on line especially if you bulk buy and their delivery is second to none..highly recommend food and service.

Value For Money Dried Dog Food


This is the third time i have used this company and i can find no fault with them..the dried food..Waggs sensitive suits my border collie..where more expensive food didn't..the time from order on line to delivery was just days and if you multibuy..it is cheaper again and no delivery charge..hence the 5 stars

Best And Cheapest Dry Dog Food


I have tried various other more expensive dry dog food but this 100% suits my little border collies sensitive stomach..had a small problem with delivery..but e mailed this company and it was sorted promptly

It Suits Dogs Without Digestive Problems


Billy and Mitzi both empty their dishes as rapidly as before. I asked them what they thought but they just licked my hand. I's good value too.

Quality At A Great Price


I have tried our 3 year old rescue staffy on a number os sensitive dry foods over the last year and this is by far the best for her digestion. She seems to love it and is thriving. A great product at an extremely attractive price.

Simply The Best


excellent value for money Ideal for any dog with sensetive skins or stomachs.



My 2 year old Mini Dachshund was diagnosed with IBS 3 weeks ago and we were told a prescription diet was in order for him and our other dachshund. After many tears and over the price of Royal Cannine and other brands I luckily came across Wagg sensitive. Hes been amazing since he started this diet no more loose splats from him and he is so much brighter in himself.<br><br>I cannot believe we were discussing selling our boy when something that's as cheap as normal dog food is on the market.<br><br>I would recommend this a million times over.

Five Stars


Great easy way to get heavy bags of dog food supplied straight to you door.

they love it


I donated this food to a shelter in Greece. They told, before ordering it me the dogs love this food!

does what the expensive ones do


Vet prescribed a salmon and potato diet for my springer........Wafcol at £38 per 12kg was the cheapest eeek!, well Wagg sensitive is just as good so we'll stick to this from now on

Great food for delicate dogs


My dog gets upset stomachs all the time, but since putting him on this diet he has been so much better. Also he had bald spots on his coat due to scratching and chewing all the time. This has all stopped and he has a lovely shiny coat now. Brilliant food for my dog.

Amazing food


Tried umpteen other dog foods which most were a lot more expensive than this one as my border collie has a very sensitive stomach.. runny stools etc..this is the best dried food for value on the market..would thoroughly recommend this to anyone..please don't change the ingredients.

Most efficacious for gentlemen in the autumn of their lives


I find that as Time's winged chariot thunders ever closer and the deserts of vast eternity appear on the horizon some of the old vim and vigour seems to have gone. In particular, I find that a sensitive and dry wagg is a recurring problem. This product has provided much welcome relief and I can recommend it to all gentleman who are, like me, approaching the autumn of their lives. As I said to Mrs Daz, only the other day, "In me thou seest the glowing of such fire that on the ashes of his youth doth lie, as the death-bed wherein it must expire, consum'd with that which it was nourish'd by." This excellent mixture certainly stirs the embers.

feeling good and helpful


my dog has been much better since feeding him wagg he has health problems and giving him nasads for his arthirits was making him ill it was found he has swollen intestines so had to go on steroids was still having problems but feeding him wagg sensitive seems to have helped him.



Worked wonders on our dogs digestion, much easier to pick up after him these days. He eats regularly now where before he'd take it or leave it often for days. Now has put on weight and just looks a much happier dog. Just wish the bags were bigger especially for the price, bigger bags of ordinary Wagg are cheaper.

Wagg Sensitive Dog Food


We collected a Mastiff dog from the RSPCA who had been in their kennels for five months. For four of those months they had not been able to put any weight on him. The new RSPCA kennels he was sent to decided to try him on food especially for dogs with sensitive stomachs, namely WAGG, and it worked.<br><br>We have now got a Mastiff who is holding excellent weight, had no problems with his stomach at all and would thoroughly recommend Wagg Sensitive to anyone having problems with their dog's digestion.<br><br>Better still, we have organised monthly deliveries via petshop.co.uk using their "Bottomless Bowl" subscription service and it is excellent. Deliveries are on time and the price is far better than we could find elsewhere. Top marks to Wagg Sensitive and top marks for the subscribe and save service.<br><br>We own four large breed dogs and will always consider this dog food should we find any of them, now or in the future, with similar upset stomachs.

Good value, good food, happy dogs!


Perfect size small kibble for my 5 little dogs, one of which is a very small Affenpincher cross. I used to buy premium food, Burns, then went onto Green Dog, but finances determined that I had to find a cheaper alternative. I have tried a variety of cheaper foods and this one is the best of the bunch. My lhasa apso will eat it dry, others I had to soak for him. My Chinese crested likes it also and doesn't need the cajoling he does with others to finish it. So, finally I have found a food of the right size kibble, a taste that all my dogs like and at a price I like! I now have it on bottomless bowl subscription so I don't run out or have to haul it home from the shops myself. Happy dogs = happy owner. Highly recommended.

Five Stars


Great food for a great price

Wagg Sensitive Dry dog food is the best product Ive ever had


Tobi my Staffy Boxer cross dog, has eventually found a food he likes and likes him. Instead of the foul smelling wind he produced before on other food stuffs, even some sensitive products, his stomach is a lot calmer. We also give him charcoal biscuits as well, and now he doesn't clear any room, which is a shame when the mother inlaw comes around

Good value dog food


Good value sensitive dry dog food for a dog with gluten sensitivities. Both my large dog & small dog enjoy it very much & it's very economical.

Four Stars


Excellent delivery time, has done wonders with my Isabella Labrador settled her as it described would recommend totally,thanks.

Four Stars


Not sure if dog likes it early days

Always good value


Great dog food...my dogs love it, look great on it and it is exceptionally good value for money... I would recommend for any dog breed

Good sensitive food at an excellent pric


I have 3 Staffordshire Bull Terriers, 1 of which has a terrible skin condition brought on by a Wheat allergy. The vet recommended prescription food but I would have had to feed 3 hungry dogs on the same formula so it was just not practical. I have tried loads of sensitive foods including Fishmongers and James Wellbeloved and find Wagg goes down just as well. The skin condition has gone completley and they wolf it down every night. I combine it with a bit of Butchers meat (also wheat free) or a tin of Sardines and they have gorgeous coats, no smelly bums and great skin. Best of all I can safe my pennies for Nylabones!

Wagg Sensitive dry dog food.


I bought this dog food previously from my local pet store, but it was much cheaper from petshop.co.uk, and delivery is free! Also the subscription service is awesome!<br>The food is great value for money, and is far better than some other brands of 'sensitive tummy' dog foods which cost as much as 3 times this price.<br>Our English Springer Spaniel loves it!<br>It also has the advantage of firm, not too smelly poo, reduces bad smelling wind and gives your dog a really healthy looking silky smooth coat.<br>Highly recommended!