Skip to main content
  • Home
  • Wagg Active Goodness Chicken Adult Dry Dog Food - 12kg

Wagg Active Goodness Chicken Adult Dry Dog Food - 12kg By Wagg

One of our popular diets offering a complete dry dog food ideal for all working dogs. Each biscuit contains a balance of protein and carbohydrates to provide energy for active canines. Made with crunchy kibbles, this food is an excellent value option for working dogs.

Key benefits: 
Digestive health -  
Contains probiotic FOS to support the population of healthy bacteria within the gut.
Helps Reduce Odour - Contains an extract from the yucca plant thought to help reduce flatulent odours.
No Added Sugar - We do not add any sugar to our Wagg complete kibbles.
Tasty Recipe - For healthy and naturally digestible proteins.
Stamina & Vitality - Rich in proteins and carbohydrates for a balanced source of energy.
No Artificial Colours & Flavours - We do not add any artificial colours or flavours to our foods. 

Ingredients:
26% Meat Meal & Gravy*(with min 5% Chicken**), Whole Grain Wheat, Whole Grain Barley, Vegetable Fibre, Maize, 2% Chicken Fat* (source of Omega 6), Whole Linseed (source of Omega 3), 2.3% Dried Whole Green Peas & Beet***, Minerals & Vitamins, Chicory Root (1000 mg/kg as a source of FOS), Yucca (150 mg/kg), *28% Meat Ingredients with Chicken & Veg*** equivalent per 100g kibble to:, *min 40g hydrated animal ingredients with, **min 18% Chicken, ***min 10g Vegetables from dried Peas and Beet.

Analytical Constituents: 
  • Protein    22%    
  • Fat Content    8%    
  • Crude Fibre    3.5%    
  • Crude Ash    8.5%    
  • Omega 6    1.6%    
  • Omega 3    0.3%    
  • Calcium    1.9%    

Additives (per kg)        
Nutritional Additives:        
  • Vitamin A    12,000 iu    
  • 1,2000 iu    1,2000 iu    
  • Vitamin E    90 mg    
  • Zn (Zinc Sulphate Monohydrate)    50 mg    
  • Fe (Iron (II) Sulphate Monohydrate)    30 mg    
  • Mn (Manganous Oxide)    30 mg    
  • Cu (Copper (II) Sulphate Pentahydrate)    5 mg    
  • I (Calcium Iodate Anhydrous)    0.5 mg    
  • Se (Sodium Selenite)    0.1 mg    
  • Antioxidant        "

Ratings & Reviews

13 reviews

1/10/2025 12:39:00 PM

Makes him a bit thirsty

by Eleanor Allen -

He drinks a lot of water after eating this kibble. It's a decent food but I have noticed that

27/9/2025 3:53:00 PM

Good large quantity

by Harry Robinson -

I like buying the big bags as it saves me effort. The food is decent and he eats it all

2/6/2025 10:27:00 PM

Reliable food

by Ruby Davies -

A consistently good product that I can trust to keep my dog healthy. The chicken is a popular flavour

15/5/2025 3:38:00 PM

Great for a working dog

by Samuel Mitchell -

High energy, filling, and he loves the taste. This is my go to food for his daily feed

2/5/2025 1:33:00 PM

Best budget choice

by Chloe Wilson -

For a big bag of food, the quality is surprisingly good. My dog always finishes his meal

23/8/2025 10:53:00 AM

Highly satisfied

by Ben Taylor -

This is a great, no fuss dry food. My dog is thriving on the chicken Active Goodness

12/8/2025 12:42:00 PM

Excellent bulk buy

by Daniel Perry -

A cost effective and reliable dry food option. The chicken flavour is very popular

2/10/2025 1:52:00 PM

Good value dry food

by Freya Harris -

A decent everyday food that my dog is happy to eat. The bag lasts for ages

15/8/2025 4:07:00 PM

Keeps him active

by Sarah King -

I've noticed an improvement in his stamina since starting him on this Active Goodness formula

17/10/2025 11:15:00 AM

My dog loves this

by Oliver Hughes -

Great chicken flavour and the kibble size is just right for my medium dog. Excellent large bag

1/7/2025 9:08 AM

Thumbs up from my girls

by Amanda -

Great food that my springers love. Never any waste & they are all fit & well ages from 2 to 13

9/11/2022 10:50 AM

Good for working ESS.

by Ted -

Our dog loves this food, he does prefer the chicken v the beef, its gone in less than 30 seconds .

23/10/2022 5:04 AM

Even the kids will love it

by Cotney05 -

Great quality and great value dog food. My dogs eat it everyday and not once have I heard a word in complaint, and with the cost of living crisis the kids love it too