The new improved formula that is being trumpeted by Alpha actually means the beef content has been more halved. That's an enormous difference, it's gone from 21% beef meat to just 10%. That is a shocking drop in quality
To rate the delivery & service at 5* would've put the overall review at 4* which this food most definitely does not deserve, but to clarify, I have no problem with vetshop delivery & service

Dogs love it

An excellent product. VAT free. Only 19% protein which is just right for an agility dog. Does not make him too hyperactive and at an affordable price.

Its really good to get food that all my four dogs wolf up and to get it delivered to the door instead of having to lug sacks from my local farm shop! Friendly service and an easily accessible website too!

Great service, product and customer support, dog loves it

Best pet service so far and packaging great. Food liked by Dog
and his condition admired.Good knowledgeable Customer Service

Great value and my collie and retriever love it!

My dog loves this food and the revive from pet shop uk is first class. Highly recommended.

My woofer seems to enjoy eating this, both mixed with wet food and in handfuls loose in his bowl. Currently it is also very fairly priced. Can't really ask more.

Affordable food , dogs enjoyed it, speedy delivery would recommend

Affordable food, speedy delivery, first time ordering and the personal letter in the packaging was a lovely touch. Will definitely recommend to family and friends.

Affordable food pooches enjoyed it and super quick delivery. 1st time ordering from this business so appreciated the personal letter that came in the parcel. Will definitely order again and recommend to friends and family. 🐶

Great complete food for our crazy spaniels. Gives them the energy they need but without making them totally crazy. We have tried many brands before alpha and nothing has come close to the satisfaction this has given our dogs. Happy dogs gives happy owners. Definitely recommend this product

Great complete food for our crazy spaniels. Gives them the energy they need but without making them totally crazy. We have tried many brands before alpha and nothing has come close to the satisfaction this has given our dogs. Happy dogs gives happy owners. Definitely recommend this product

the best food ever for the price I have three gun dogs

Excellent

Great service, great price. I have been ordering this for about a year now after a friend recommended this company. Ordering is easy, service is efficient wouldn't go anywhere else now.

Dog likes it for sale price good value not high in protein so great for mixing with raw for main meal in the evening also a handful dry at midday

since we started using alpha our 4dogs love it and there's. Very little waste
In return their coats also. Feel and look smoother

I have recently moved my dog over to Alpha food. The transition was faultless and Ginny loves her new food. It is also great value.

Superb customer service. Dog food delivered very quickly, and at a very good price in your sale. Thank you. A Plus +++++

When it comes to feeding my dogs , money is not an issue, Alpha products suit my dogs perfectly , I have a new pup which will shortly be going onto Alpha High performance , the cost is very reasonable

Money is no object when it comes to feeding my dogs , I have tried just about every food on the market yet I always come back to Alpha products the dog's love it and positively thrive on it and the price via fantastic too

Alpha is fab dog food that’s high is protein and low in price!! having 3 fussy pooches Alpha is the only dry food they all enjoy

I use the alpha feeds for my racing hounds ,good performance from this brand,great value

I have a fussy dog with sensitive stomach. Found Alpha dog food a couple of years ago and have used ever since.