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Wagg Puppy Complete Dry Dog Food - 12kg By Wagg




 Wagg Complete Dry Puppy Food - 12kg 

Average Cost Per Day
(if feeding Rocky)
Average Cost Per Year
(if feeding Rocky)
Average Length 1 Bag Lasts
(if feeding Rocky)
2 Weeks, 3 Days*




 *Calculation based on a 6 month old puppy with an expected
labrador adult weight (30kg) being fed 700g per day as per brand
guidelines, and product total price £21.99 as accurate on date
of review.


PetShopBowl’s Summary

A complete diet to help support the maintenance and growth of all healthy puppies, but unfortunately does not contain the best recipe as it includes unnamed sources of meat and animal derivatives as the main meat ingredient, preservatives and colourants. Although, the diet is still popular with our customers because it is very cheap and easy to feed to your puppy.

Feel free to call our pet health specialist for more advice on 01789-205-095 

Key Points

Suitable for: Healthy puppies of all breeds as a complete and balanced diet.

Main Ingredient: The main ingredient is cereals - meat is much better as the top ingredient. 

Main Meat Source: Meat and animal derivatives (15% chicken in the chicken kibble).

Protein Amount: This diet is 28% protein; enough for puppies as long as it can be digested well.

Product Aim: To maintain general health and support growth into adulthood.

Allergy Benefits: Unknown; does contain some ingredients which commonly cause allergies.

Is it a natural product? No, contains preservatives, but no artificial colours or flavours.

Does it include any additives? Yes, preservatives and colourants etc.

Wind, bad breath, fur & teeth benefits? A healthy coat and skin is aided by omega 3 and 6. Yucca and fibre in the diet help limit wind. Dry food helps ‘clean' the teeth and avoid bad breath.

Can I only feed this one product? Yes, it is complete so there is no need for any other foods - just give fresh clean water in a bowl too.


PetShopBowl’s Full View

Wagg Complete Dry Puppy Food is a complete diet for healthy puppies of all breeds, which contains 28% protein. It is made to support a healthly digestive system by added fibre and mannan oligosaccharides (a prebiotic). Also supports your puppy's immune system by added antioxidant vitamins A, E & C and citrus extracts. 
The main ingredient is cereals - not very digestible for dogs - diets with a meat main ingredient are much healthier. The next biggest ingredient is 'meat and animal derivatives' which means various meats and animal body parts - not the best meat source. The diet contains no artificial colourants or flavours, but does include preservatives. Overall, the diet is complete so has everything your pet needs, but some ingredients may not be digestible enough and the diet does not have a recipe as good as other brands.

How does it keep my dog fit and healthy?

Maintenance and Growth - The diet is complete so it contains all the nutrients your puppy needs for their health and growth.
Skin and Coat - Includes omega 3 and 6 and zinc for a healthy coat and skin.
Digestion - Contains 3% fibre and yucca to help improve digestive health.
Immunity - Vitamins A, E & C and citrus extracts in the food help to develop a healthy immune system.

And, how do I feed it to my dog?

You can just give the food straight to your puppy as it is! However, always follow the feeding guideline to know how much to feed.

So, Is it a good food to buy?

This is a complete food to support your puppy's health and growth. The packaging is open about the ingredients, although they are not the as good as those in other puppy foods. The feeding method is very easy and the product very cheap!

Would it be agreeable with my dog?

Does your dog have bad breath or teeth?

The food is made into small biscuits which helps keep the teeth clean and remove tartar when the dog bites and chews it!

Does your dog have a dull or rough coat?

The diet contains omega 6 and 3 which aid skin and coat nourishment.


Manufacturer's View

A premium puppy food that has been formulated to help give your puppy the best start in life. It contains quality protein to help develop strong muscles and assist with growth, calcium for strong teeth and bones along with antioxidant vitamins. We also add citrus extracts for a strong immune system. All this and outstanding value too!

At Wagg we use colours from a mineral source found in nature and we don't add artificial flavours to any of our foods

Our crunchy kibbles help keep teeth and gums clean.

Quality fibre and added mannan oligosaccharides (a prebiotic) help to support a healthy digestive system.

Added antioxidant vitamins A, E & C and citrus extracts help to develop a healthy immune system.

We don’t add any sugar to our dog foods.

With added zinc and a balanced ratio of omega 6 & 3 fats to help support a healthy, supple skin & glossy coat.



Cereals, Meat and Animal Derivatives (15% chicken in chicken kibble), Vegetable Protein Extracts, Oils & Fats, Vegetables (4% peas in pea kibble), Derivatives of Vegetable Origin, Minerals, Yeasts (0.08%), Citrus Extract (0.03%) & Yucca Extract (0.01%).



Nutritional ComponentAmount
Omega 61.8%
Omega 30.4%
Nutritional AdditivesIU/kg
Vitamin A12,000
Vitamin D31,200
Vitamin E90
Vitamin C40
Iron lll Ferric Oxide350
Cupric Sulphate Pentahydrate40
Manganous Oxide80
Zinc Oxide55
Zinc Chelate400
Sodium Selenite0.2


Feeding Guide

Breed ExamplesBreed SizeExpected Adult Weight
1-3 Months
3-6 Months
6-12 Months
12-24 Months
12kg bag will roughly last?*
Shih tzu,
Mini-Small5-10kg75-190120-250135-220Adult 8 Weeks, 6 Days
Staffordshire Bull Terrier
Small-Medium10-20kg100-450200-550250-500Adult 4 Weeks, 2 Days
Collie, Labrador,
Medium-Large20-40kg200-620450-850550-750Adult 2 Weeks, 3 Days
Large-Extra Large40-50kg300-550550-950700-800650-720 2 Weeks, 1 Day
Great Dane,
St. Bernard
Extra Large50kg+350-700650-1250850-1200850-1050 1 Week, 3 Days

*Based on a 6 month old puppy.

 Who likes cereal without milk? Always provide plenty of clean fresh water for your dog too!

This information is provided as a guide only. Please refer to the product packaging for full details. The feeding quantities are based on the average healthy dog. Individual feeding needs depend on many factors, including weight, age, size, activity level and environment. So, feeding amounts needed may vary and should be adjusted as required to maintain a lean, healthy body and weight.

If you wanted to feed a mixed diets, perhaps wet and dry food, then be sure to alter the feeding quantities accordingly to avoid over-feeding your dog.

Dogs and cats are natural predators so wouldn’t be eating cold food in nature; to improve how tasty the food is for your pet try providing it at room temperature.

Again, feel free to call our pet health specialist for more advice on 01789-205-095

Speedy service

by -

Great price and really fast delivery. Very impressed and will use again on a regular basis

Biscuits came fast, Courier needs to be more careful

by -

Biscuits are spot on, service was great, courier was fast but they need to be more careful as delivery box was split open and plastic straps hanging off.

Happy puppy

by -

Great personal service, gone out of the way to make you feel a valued customer with some great personal touches.
Thank you we will shop with you again.

Couldn't ask for better

by -

Fantastic website, easy to navigate, fast dispatch, brilliant offers.
Wagg puppy is all it days, axl our gsh loves it.

Wagg puppy food

by -

Great price, speedy delivery

Great Value for Money


At this price and with free delivery it is hard to find a better alternative. Our puppy likes these, but not in the traditional sense, he prefers to be given them as treats, either way, he still enjoys them!

good stuff!


My pup loves it. He was on bakers and his poop was never solid, but since he's been on this food his poop is normal. Affordable and very good for my pooch.

Not what I wanted


I ordered harringtons puppy food which its says on the invoice, but received the wagg which was a disappointment. I tried it on my puppy and it did not agree. Yes I was refunded but had vet bills to sooth his tummy

Dog food


Convenient way to buy, prompt delivery recommend



These handy packs of 6 are great very happy with waggs puppy food my puppy has a lovely shiny coat

Dog says more please


I was told by the dog he likes these and would he happy for me to order him some more



Grate my puppy loves this stuff arrived the next day overall very pleased

Excellent value puppy food


Excellent value. Puppies clear their dishes and are growing well. Just not keen on the red colouring in some of the kibbles.

Nice item !


good puppy food and my doggie really likes it

Awesome product


Have 2 nine month old Newfoundland puppies with very sensitive digestive systems. Was told by my vet to feed only on Royal Canin but they didn't like it so have tried everything from Bakers to stores own brand and the only thing they eat is Wagg. It made such a good impact on their health. So I told my vet who tried it on her 4 dogs and she now recommends it to her clients. Puppies are thriving now, no tummy upset, glossy coats and tons of energy. Best dry food on the market. Also brilliant value for money. Definitely recommend. Would give more than 5 stars if I could.

great value


I feed my pup this food I used to buy in a local pet store, buying it through petshop.co.uk is cheaper and I have the convenience of getting it delivered to my door...I shall be ordering regularly, My lurcher pup has come on leaps and bounds since having this food.

Puppies enjoy it more than expensive alternatives at twice the price


Great value, our pups enjoy it better than Royal Canine, Skinners and other puppy mixes which cost twice the price.
We feed our adult springers on Wagg complete worker which is also good value.

Three Stars


was ok but unfortunately gave my boxer the runs

brilliant dry puppy food


Brilliant don't have to worry about getting the dog food no more it gets delivered every month for a cheaper price!

wagg for puppy


This big bag is well worth the money and lasts a long time quick delivery recommend to any puppy owner

Content puppies on Wagg Complete Puppy food.


My puppies enjoyed Wagg food from 3 weeks,soaked in water and mashed. They have grown well and are very content..
I have recommended it to the new owners.



This was a very good offer.the pups loved it.iv brought my 2 adult dogs up on this as it is the only dog food that doe not give them the runs.

excellent would not buy anything else


have always used wagg for my older dogs and now for my new puppy my older ones would not eat anything else after trying many different brands and now my puppy seems to love the puppy one too would recommend this to everyone looking for a good biscuit

Doggy heaven


I was concerned about delivery times, but the dog food came really quickly, considering its weight.
Huge size, for my tiny dog, so only need to order every six months or so.
My dog seemed to enjoy eating the food, which didn't leave her with smelly breath, unlike many other dry food.
Great item but won't order again due to biscuit size, which is too big for a smaller dog!

Milli,s food


I have just got a new puppy and this food is just what she needs so I will be getting more of this soon