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Wagg Puppy Complete Dry Dog Food - 12kg By Wagg




 Wagg Complete Dry Puppy Food - 12kg 

Average Cost Per Day
(if feeding Rocky)
Average Cost Per Year
(if feeding Rocky)
Average Length 1 Bag Lasts
(if feeding Rocky)
2 Weeks, 3 Days*




 *Calculation based on a 6 month old puppy with an expected
labrador adult weight (30kg) being fed 700g per day as per brand
guidelines, and product total price £21.99 as accurate on date
of review.


PetShopBowl’s Summary

A complete diet to help support the maintenance and growth of all healthy puppies, but unfortunately does not contain the best recipe as it includes unnamed sources of meat and animal derivatives as the main meat ingredient, preservatives and colourants. Although, the diet is still popular with our customers because it is very cheap and easy to feed to your puppy.

Feel free to call our pet health specialist for more advice on 01789-205-095 

Key Points

Suitable for: Healthy puppies of all breeds as a complete and balanced diet.

Main Ingredient: The main ingredient is cereals - meat is much better as the top ingredient. 

Main Meat Source: Meat and animal derivatives (15% chicken in the chicken kibble).

Protein Amount: This diet is 28% protein; enough for puppies as long as it can be digested well.

Product Aim: To maintain general health and support growth into adulthood.

Allergy Benefits: Unknown; does contain some ingredients which commonly cause allergies.

Is it a natural product? No, contains preservatives, but no artificial colours or flavours.

Does it include any additives? Yes, preservatives and colourants etc.

Wind, bad breath, fur & teeth benefits? A healthy coat and skin is aided by omega 3 and 6. Yucca and fibre in the diet help limit wind. Dry food helps ‘clean' the teeth and avoid bad breath.

Can I only feed this one product? Yes, it is complete so there is no need for any other foods - just give fresh clean water in a bowl too.


PetShopBowl’s Full View

Wagg Complete Dry Puppy Food is a complete diet for healthy puppies of all breeds, which contains 28% protein. It is made to support a healthly digestive system by added fibre and mannan oligosaccharides (a prebiotic). Also supports your puppy's immune system by added antioxidant vitamins A, E & C and citrus extracts. 
The main ingredient is cereals - not very digestible for dogs - diets with a meat main ingredient are much healthier. The next biggest ingredient is 'meat and animal derivatives' which means various meats and animal body parts - not the best meat source. The diet contains no artificial colourants or flavours, but does include preservatives. Overall, the diet is complete so has everything your pet needs, but some ingredients may not be digestible enough and the diet does not have a recipe as good as other brands.

How does it keep my dog fit and healthy?

Maintenance and Growth - The diet is complete so it contains all the nutrients your puppy needs for their health and growth.
Skin and Coat - Includes omega 3 and 6 and zinc for a healthy coat and skin.
Digestion - Contains 3% fibre and yucca to help improve digestive health.
Immunity - Vitamins A, E & C and citrus extracts in the food help to develop a healthy immune system.

And, how do I feed it to my dog?

You can just give the food straight to your puppy as it is! However, always follow the feeding guideline to know how much to feed.

So, Is it a good food to buy?

This is a complete food to support your puppy's health and growth. The packaging is open about the ingredients, although they are not the as good as those in other puppy foods. The feeding method is very easy and the product very cheap!

Would it be agreeable with my dog?

Does your dog have bad breath or teeth?

The food is made into small biscuits which helps keep the teeth clean and remove tartar when the dog bites and chews it!

Does your dog have a dull or rough coat?

The diet contains omega 6 and 3 which aid skin and coat nourishment.


Manufacturer's View

A premium puppy food that has been formulated to help give your puppy the best start in life. It contains quality protein to help develop strong muscles and assist with growth, calcium for strong teeth and bones along with antioxidant vitamins. We also add citrus extracts for a strong immune system. All this and outstanding value too!

At Wagg we use colours from a mineral source found in nature and we don't add artificial flavours to any of our foods

Our crunchy kibbles help keep teeth and gums clean.

Quality fibre and added mannan oligosaccharides (a prebiotic) help to support a healthy digestive system.

Added antioxidant vitamins A, E & C and citrus extracts help to develop a healthy immune system.

We don’t add any sugar to our dog foods.

With added zinc and a balanced ratio of omega 6 & 3 fats to help support a healthy, supple skin & glossy coat.



Cereals, Meat and Animal Derivatives (15% chicken in chicken kibble), Vegetable Protein Extracts, Oils & Fats, Vegetables (4% peas in pea kibble), Derivatives of Vegetable Origin, Minerals, Yeasts (0.08%), Citrus Extract (0.03%) & Yucca Extract (0.01%).



Nutritional ComponentAmount
Omega 61.8%
Omega 30.4%
Nutritional AdditivesIU/kg
Vitamin A12,000
Vitamin D31,200
Vitamin E90
Vitamin C40
Iron lll Ferric Oxide350
Cupric Sulphate Pentahydrate40
Manganous Oxide80
Zinc Oxide55
Zinc Chelate400
Sodium Selenite0.2


Feeding Guide

Breed ExamplesBreed SizeExpected Adult Weight
1-3 Months
3-6 Months
6-12 Months
12-24 Months
12kg bag will roughly last?*
Shih tzu,
Mini-Small5-10kg75-190120-250135-220Adult 8 Weeks, 6 Days
Staffordshire Bull Terrier
Small-Medium10-20kg100-450200-550250-500Adult 4 Weeks, 2 Days
Collie, Labrador,
Medium-Large20-40kg200-620450-850550-750Adult 2 Weeks, 3 Days
Large-Extra Large40-50kg300-550550-950700-800650-720 2 Weeks, 1 Day
Great Dane,
St. Bernard
Extra Large50kg+350-700650-1250850-1200850-1050 1 Week, 3 Days

*Based on a 6 month old puppy.

 Who likes cereal without milk? Always provide plenty of clean fresh water for your dog too!

This information is provided as a guide only. Please refer to the product packaging for full details. The feeding quantities are based on the average healthy dog. Individual feeding needs depend on many factors, including weight, age, size, activity level and environment. So, feeding amounts needed may vary and should be adjusted as required to maintain a lean, healthy body and weight.

If you wanted to feed a mixed diets, perhaps wet and dry food, then be sure to alter the feeding quantities accordingly to avoid over-feeding your dog.

Dogs and cats are natural predators so wouldn’t be eating cold food in nature; to improve how tasty the food is for your pet try providing it at room temperature.

Again, feel free to call our pet health specialist for more advice on 01789-205-095

Brilliant puppy food!


We moved our 5 month old labrador onto wagg after trying many other foods which all seemed to upset his stomach. Since moving onto wagg puppy his poos have finally become solid, his coat is shiny and soft, he's full of energy and is growing really well. Price is also a bonus! Can't fault it at all!

Best puppy food


Used to buy a more expensive brand but having a puppy and two older spaniels found it expensive and also the 3kg packs were only lasting a week for the pup went online found this item give it a try best thing ever done comes in 12kg bags so good for a month also delivered within three to four days .but best of all the pup is happy healthy coat and solid motions so can't ask for more give it a try you won't regret it .

best puppy food


pups weaned on this , now six months and they are fit and healthy. excellent and great value for money

pretty good puppy food


When I got my Labrador puppy the breeder had her on 2 different types of very fancy food, so I googled the best puppy food and this one came up 5 stars, I always go by reviews. This product definatley lives up to its stars. She is a very well behaved dog, poo's 3-4 times a day. And no nasty added stuff. She thrives off of it and has a very shiny coat.

Great value


This was the cheapest place to buy this puppy food, and my puppy loves it. I would highly recommend it.

good food


My puppy is 12 weeks old had this food since 8weeks old he loves it defo gonna keep him on this and then get adult one

puppy mix


quick delivery,good value ,, clean no fuss and my chug puppy loves it and cant get enough of it. I would buy it again

Seems to be doing my pup good.


Nothing else agrees with my pup so really pleased that we found something that she can enjoy without causing her distress.

good Dog food


Excellent puppy food
We have a German shepherd pup and she loves it will buy it again then well progress on to the adult one



love this for my puppy coat is glossy and no upset tummy and its good for the price would buy again

Great Value


The dog loves it! his coat is shiny, he is full of energy and it great value for money.. well recommend it

Wagg Complete Dry Puppy Food


Very palatable



Great to see this in bulk bags now as I have had German Shepherds and now Rottweilers. Small 2.5 Kg bags were not practical long term. My pups have thived on Wagg Puppy and they prefer it to Bakers and other well known brands. Mixed sized kibbles and of course excellent value for money at half the price of some other dry puppy foods.
Would recommend this to any pup owner.

Super shiny coat


When we got our labradoodle puppy the breeder already had her weaned onto this food so we haven't changed her off it as she seems to be doing really well on it her coat is shiny and she's full of energy



i have been buying wagg dog food for my now almost 12 year old dog boxer who loves it,so when we had a new arrival in the family a not so small lab cross puppy i of corse wanted to get her good puppy food and one i trusted so went for wagg ,which she loves

Five Stars


Very good item super fast delivery

wagg complete puppy food


I have been breeding dogs for 6years now and I always use this product to raise our pups on, its great for bringing out the best in our puppies and many more breeders agree, they end up with beautiful soft shiny healthy coats, and also being very happy healthy dogs.A good quility product at a good quality price
very happy

value for money


The biscuits can be softened with water, my puppies love it, and also crunch the biscuits, good for their teeth. Nice with added fresh chicken. Mum likes them too! Delivery very efficient, saves heavy lifting in and out of car.

Good value for money


My puppy loves this food, it is cheaper than Bakers and has no food colouring in it, I will be buying this from now on

puppy food


i got this for our german shepherd pup and he loves it, his poo is also firm so its easy to pick up, hes has a shiny coat and is growing well, he did have the runs for about a week when we put him on waggs but i think that was a change of food rather than anything else, i will be staying with waggs but i think a few more flavours would have been nice, they do different flavours for adult dogs, so why not puppies ?

Wagg complete Puppy DRY Mix 12 kg


Had this once and then subscribed the bottomless bowl service so that I could have free delivery and better price. Dogs love it. Good value for money.

good food but more like 2kg of the same product


Easy to store as each pack is only 2kg. Food likely to stay afresh longer I'm guessing. Bought this brand as the breeder was using it. Still softening to feed my 5months old puppy as he eats better that way.

Really good puppy food


Bought this for the past 10 months for our pup, as it was what the previous owner had been feeding him, and he is certainly thriving on it. Shiny coat, plenty of energy, and of course it's not as dear as some dog foods.

Purchase of Wagg Puppy Food


Our dogs are very happy with the product and I consider the puppy dry mix to be good value for the price

good value


litter of 6 puppies thrived on it from 4 weeks to leaving for new homes taking a small bag of it with them