• Home
  • Wagg Complete Chicken & Veg Dry Dog Food - 12kg

Wagg Complete Chicken & Veg Dry Dog Food - 12kg By Wagg




 Wagg Complete Chicken & Veg Dry Dog Food - 12kg 

Average Cost Per Day
(if feeding Rover)
Average Cost Per Year
(if feeding Rover)
Average Length 1 Bag Lasts
(if feeding Rover)
3 Weeks, 3 Days*




*Calculation based on a golden retreiver adult weight (30kg)
being fed 500g per day as per brand guidelines, and product
total price £12.85 as accurate on date of review.


PetShopBowl’s Summary

A complete diet to help support the maintenance of all healthy dogs, but unfortunately does not contain the best recipe as it includes unnamed sources of meat and animal derivatives as the main meat ingredient, preservatives and colourants. Although, the diet is still popular with our customers because it is very cheap and easy to feed to your pet.

Feel free to call our pet health specialist for more advice on 01789-205-095 

Key Points

Suitable for: Healthy adult dogs of all breeds as a complete and balanced diet.

Main Ingredient: The main ingredient is cereals - meat is much better as the top ingredient. 

Main Meat Source: Meat and animal derivatives (5% chicken in brown chunk).

Protein Amount: This diet is 21% protein; enough for adult dogs as long as it can be digested well.

Product Aim: To maintain general health.

Allergy Benefits: Unknown; does contain some ingredients which commonly cause allergies.

Is it a natural product? No, contains preservatives, but no artificial colours or flavours.

Does it include any additives? Yes, preservatives and colourants etc.

Wind, bad breath, fur & teeth benefits? A healthy coat and skin is aided by omega 3 and 6. Yucca and fibre in the diet help limit wind. Dry food helps ‘clean' the teeth and avoid bad breath.

Can I only feed this one product? Yes, it is complete so there is no need for any other foods - just give fresh clean water in a bowl too.


PetShopBowl’s Full View

Wagg Complete Chicken & Veg Dry Dog Food is a complete diet for healthy adult dogs of all breeds, which contains 21% protein. It is made to support a healthly digestive system by added fibre and mannan oligosaccharides (a prebiotic). Also supports your pet's immune system by added antioxidant vitamins A, E & C and citrus extracts. The main ingredient is cereals - not very digestible for dogs - diets with a meat main ingredient are much healthier. The next biggest ingredient is 'meat and animal derivatives' which means various meats and animal body parts - not the best meat source. The diet contains no artificial colourants or flavours, but does include preservatives. Overall, the diet is complete so has everything your pet needs, but some ingredients may not be digestible enough and the diet does not have a recipe as good as other brands.

How does it keep my dog fit and healthy?

Maintenance - The diet is complete so it contains all the nutrients your dog needs for their health.
Skin and Coat - Includes balanced omega 3 and 6 levels and zinc for a healthy coat and skin.
Digestion - Contains 3% fibre and yucca to help improve digestive health.
Immunity - Vitamins A, E & C and citrus extracts in the food help to develop a healthy immune system.

And, how do I feed it to my dog?

You can just give the food straight to your pet as it is! However, always follow the feeding guideline to know how much to feed.

So, Is it a good food to buy?

This is a complete food to support your dog's health. The packaging is open about the ingredients, although they are not the as good as those in other dog foods. The feeding method is very easy and the product very cheap!

Would it be agreeable with my dog?

Does your dog have bad breath or teeth?

The food is made into small biscuits which helps keep the teeth clean and remove tartar when the dog bites and chews it!

Does your dog have a dull or rough coat?

The diet contains omega 6 and 3 which aid skin and coat nourishment.


Manufacturer's View

Our delicious complete dog food with chicken, contains everything your dogs need to keep them in tip top condition. With added antioxidant vitamins, and citrus extracts for a strong immune system and Omega 6 and 3 for a healthy skin and a glossy coat. All in all a tasty meal for your dog!

At Wagg we use colours from a mineral source found in nature and we don't add artificial flavours to any of our foods

Our crunchy kibbles help keep teeth and gums clean.

Quality fibre and added mannan oligosaccharides (a prebiotic) help to support a healthy digestive system.

Added antioxidant vitamins A, E & C and citrus extracts help to develop a healthy immune system.

We don’t add any sugar to our dog foods.

With added zinc and a balanced ratio of omega 6 & 3 fats to help support a healthy, supple skin & glossy coat.



Cereals, Meat and Animal Derivatives (5% chicken in brown chunk), Oils and Fats, Derivatives of Vegetable Origin, Vegetables (4% peas in pea kibble, 4% carrots in carrot kibble), Minerals, Yeasts (0.08%), Citrus Extract (0.04%) & Yucca Extract (0.01%).



Nutritional ComponentAmount
Omega 61.4%
Omega 30.3%
Nutritional AdditivesIU/kg
Vitamin A12,000
Vitamin D31,200
Vitamin E90
Vitamin C40
Iron lll Ferric Oxide950
Cupric Sulphate Pentahydrate40
Manganous Oxide80
Zinc Oxide55
Zinc Chelate390
Sodium Selenite0.2


Feeding Guide

Breed ExamplesBreed SizeWeightDaily Amount (g)12kg bag will roughly last?
Yorkshire Terrier, Shih Tzu, PugSmall3-10kg75-2002 Months, 3 Weeks
Staffordshire Bull Terrier, Shar-Pei
Medium10-20kg200-4005 Weeks, 5 Days
Labrador, Boxer, AlsatianLarge20-40kg400-6003 Weeks, 3 Days
Great Dane, St. BernardExtra Large40kg+600+2 Weeks, 6 Days

 Who likes cereal without milk? Always provide plenty of clean fresh water for your dog too!

This information is provided as a guide only. Please refer to the product packaging for full details. The feeding quantities are based on the average healthy dog. Individual feeding needs depend on many factors, including weight, age, size, activity level and environment. So, feeding amounts needed may vary and should be adjusted as required to maintain a lean, healthy body and weight.

If you wanted to feed a mixed diets, perhaps wet and dry food, then be sure to alter the feeding quantities accordingly to avoid over-feeding your dog.

Dogs and cats are natural predators so wouldn’t be eating cold food in nature; to improve how tasty the food is for your pet try providing it at room temperature.

Again, feel free to call our pet health specialist for more advice on 01789-205-095

Ratings & Reviews

18 reviews

  • 4 stars
  • 0 reviews
  • 3 stars
  • 0 reviews
  • 2 stars
  • 0 reviews

Tremendous service

by -

Fab service. Advised out of stock but delivered within a few days. What more can I say. Tremendous.

Great customer service

by -

Fabulous service. Now would not dream of going anywhere else.

Don't bother

by -

Not worth the money

No waste

by -

Brilliant pet food, never have an issue with it, there's no waste, and the price is a lot cheaper than local pet store

Happy dogs, says it all

by -

Have fed dogs on Wagg for years, they like it and it keeps them in good condition. For the price it is very good value, most others make crazy claims and hike the price, but not so with Wagg. My dogs are happy and that to me is the best recommendation

Better than a dogs dinner

by -

It's the best place for wagg dry dog food, our pup loves it, there's no waste, there's no nasty smell, the price is fantastic compared to other stores. Can't fault the price, the delivery, or the food.

Amazing service!

by -

Amazing service!!! Pay a few quid extra than getting from supermarkets due to shipping cost but for the comfort of knowing it is delivered every 6 weeks when we need it & I don’t have to keep remembering to order and I don’t have to carry it (disabled customer) it is well worth it. Plus the email reminder week before super handy and they stock the exact food we need for our dog as he has stomach problems.

Big big Bag

by -

Very good service
Good value
Quick delivery
Dog loves this dry food .


by -

Good value for money

First purchase

by -

What can I say, everything was excellent. They're a bit dearer than supermarkets but worth it as they deliver straight to your door.
Customer service was superb.

Tiptop pet supplies

by -

Love the product, our dog loves wagg, won't eat anything else. It suits him, and the price is fantastic.
We never run out.

Wagg Dog Biscuit

by -

I have been feeding Wagg to my Basset Dino since he arrived 7.5 years ago. He loves it and won't eat anything else! It suits him, he looks really good and I am very pleased with how healthy he is.

Wagg Dog Biscuit

by -

I have been feeding Wagg to my Basset Dino since he arrived 7.5 years ago. He loves it and won't eat anything else! It suits him, he looks really good and I am very pleased with how healthy he is.

everyone comments how healthy he looks

by -

My boy is a rescue dog. When I adopted him he had terrible tummy problems and was on Wainrights. After about a week I weened him off it and introduced Wagg. He absolutely loves it! He is a shiny, happy, healthy and strong dog and people always comment on his teeth/breath and how fit and healthy he is. Obviously he gets exercise etc which contributes but I cannot fault Wagg at all and it settled his tummy almost immediately.


by -

I have been feeding this to my Bassets for years. Generally they will eat anything but my boy Basset is very fussy. He refuses to eat any other biscuit at all. He looks good on it altho in fairness he has an egg with it in the morning and fish at night. Very pleased with it over a number of years and would be reluctant to use anything else.

Wagg dog food

by -

Both my dogs love the wag dog food I ordered when I run out of will be ordering more