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Pro Plan Medium Sensitive Skin Salmon Puppy Dry Dog Food - 12kg By Pro Plan




PURINA® PRO PLAN® Dog Medium Puppy for Sensitive Skin with OPTIDERMA Rich in Salmon Dry Food 12kg

Previously 'Pro Plan Sensitive Salmon & Rice Dry Puppy Food - 14kg'

Average Cost Per Day
(if feeding Rocky) 
Average Cost Per Year
(if feeding Rocky)
Average Length 1 Bag Lasts
(if feeding Rocky)
7 Weeks, 3 Days*

*Calculation based on an 4-5 month old puppy with an expected 
adult Labrador weight (30kg) being fed 268g per day as per brand
guidelines, and product total price £37.49 as accurate on date of

PetShop.co.uk’s Summary

A great diet to support the growth of all puppies that suffer from sensitive skin and/or digestive system; very popular with our customers! Contains an excellent source of protein – 17% salmon. Very easy to feed your puppy with no need for any other foods. The food is respectively priced, with overall better than average ingredients!

Feel free to call our pet health specialist for more advice on 01789-205-095 

Key Points

Suitable for: All puppies with sensitive skin and/or digestive system as a complete and balanced diet to support their growth into adulthood.

Main Ingredient: The main ingredient is salmon (17%), a really great protein source; much better than most diets that use cereal as the main ingredient! 

Main Meat Source: The exact origin of the salmon is not listed, but it is a top range protein source.

Protein Amount: This diet is 32% protein; more-than-enough for puppies.

Product Aim: To support the growth of puppies, while also aiding skin and digestive sensitivity by containing a limited source of protein and omega 3 fatty acids.

Allergy Benefits: None listed for product but the ingredients used are not known to commonly cause allergic reactions.

Is it a natural product? Yes; the diet does not list any named 'articifial' ingredients.

Does it include any additives? The additives used are added to benefit the puppy's health; vitamins, minerals and antioxidants.

Wind, bad breath, fur & teeth benefits? A healthy coat and skin is aided by omega 3 fatty acids. Limited protein sources in the diet helps avoid common puppy upsets. Dry food helps ‘clean' the teeth and avoid bad breath.

Can I only feed this one product? Yes, it is a complete food so you don’t need to feed any other food, just supply fresh clean water too.


PetShop.co.uk’s Full View

Pro Plan Sensitive Salmon & Rice Dry Puppy Food is a complete and balanced diet for more-sensitive growing puppies, made with 17% salmon for excellent protein and taste. It is specially formulated to help aid your puppy's sensitivity by added omega 3 fatty acids which reduces skin discomfort and also by using limited sources of protein which aren't known to cause discomfort (salmon).

How does it keep my puppy fit and healthy?

Skin and Coat - Provides essential fatty acids for reducing discomfort and aiding a thick and glossy coat.
Digestion - Contains 17% rice and also limited protein sources for good digestibility and to avoid stomach upsets.
Growth - Has the right amounts of protein, calcium and phosphorus to support growth into adulthood.

And, how do I feed it to my puppy?

You can just give the dry food straight to your puppy in a bowl, but for puppies under 3 months it is best to mix in a little water to make the food moist. Always follow the packet feeding guidelines so that you know how much to feed.

So, Is it a good food to buy?

A quality food that can be fed to support your puppy's health and growth. The packaging is honest about the ingredients. Feeding method is incredibly easy and the product is overall well priced.

Would it be agreeable with my puppy?

Does your puppy have bad breath or teeth?

The dry food is made into kibble (small round biscuit like peices) which the puppy bites and chews to eat; when this happens the kibble actually helps to keep the teeth clean and remove tartar! So, if your puppy has bad breath and teeth this could be helped massively by using a dry feed.

Does your puppy have a dull or rough coat?

The diet provides essential omega 3 fatty acids for a thicker and more glossy coat. Also in the diet has plenty of vitamin A for further skin and coat nourishment.


Manufacturer's View

Some puppies have a tendency to itch and scratch more than others. And they may experience more dandruff.

Specially formulated by our vets and nutritionists, PURINA® PRO PLAN® with OPTIDERMA provides advanced nutrition that helps support the sensitive skin of puppies

OPTIDERMA includes a specific combination of skin targeting nutrients proven to help support healthy skin and a beautiful coat and selected sources of protein to help reduce possible skin discomfort associated with food sensitivity - helping to give them an amazing start in life.

  • Clinically proven to help support healthy skin
  • A combination of key nutrients that helps support healthy joints for your puppy's active lifestyle
  • Helps promotes a healthy immune system
  • Selected protein sources for sensitive dogs
  • Contains high quality protein from salmon



Salmon (17%)
Rice (17%)
Dehydrated Salmon Protein
Animal Fat
Maize Gluten Meal
Maize Starch
Soya Meal
Dried Egg
Dried Beet Pulp
Dehydrated Soya Protein
Dried Chicory Root
Fish Oil
Soybean Oil



Nutrition          Analytical Constituents
Protein:        32.0%
Fat content:20.0%
Crude ash:7.5%
Crude fibres:3.0%
Nutritional AdditivesIU/kg:
Vit. A:20 000
Vit. D3:550
Vit. E :650
Vit C:140
Ferrous sulphate monohydrate:245
Calcium iodate anhydrous:3.2
Cupric sulphate pentahydrate:50
Manganous sulphate monohydrate:115
Zinc sulphate monohydrate:40
Sodium selenite:0.29
With antioxidants


Feeding Guide

Breed ExamplesExpected 
Weight (kg)
1.5 - 3
 4 - 5 
 6 - 8  

 9 - 11

12 - 24 
Chihuahua, Pomeranian, 
Yorkshire Terrier, Maltese
1 - 550-90g60-85g60-75gAdult*Adult*
Shih tzu, Jack Russell, Pug, 
5 - 1060-120g75-145g75-150g75-150gAdult*
Corgi, Staffy, Cocker 
Spaniel, Springer Spaniel
10 - 2580-200g125-250g150-355g150-365g150-375g
Dalmation, Collie, 
Labrador, Retriever
25 - 35100-220g225-310g300-485g355-515g365-535g
German Shepard, 
Malamute, Bloodhound
35 - 45110-250g265-355g365-585g495-645g525-665g
Rottweiler, Mastiff, 
Great Dane
45 - 70125-415g285-620g410-940g605-1030g655-960g

*Your puppy is fully grown now and should be slowly put onto adult food over at least a 10 day period.

Advice: Who likes cereal without milk? Always provide plenty of clean fresh water for your puppy too!

This information is provided as a guide only. Please refer to the product packaging for full details. The feeding quantities are based on the average healthy puppy. Individual feeding needs depend on many factors, including weight, age, size, activity level and environment. So, feeding amounts needed may vary and should be adjusted as required to maintain a lean, healthy body and weight.

If you wanted to feed a mixed diets, perhaps wet and dry food, then be sure to alter the feeding quantities accordingly to avoid over-feeding your puppy.

Again, feel free to call our pet health specialist for more advice on 01789-205-095

Happy pups

by -

Food came next day. Kibble is small enough for 6 week old cocker puppies to chew and they love it.

Great service, great product.

by -

I found ordering very straight forward, arrived very quickly. The product itself is the only food my dog can eat due to sensitive skin, have tried cheaper food but ended up at the vets with a huge bill so this really is the right product if your dog suffers from this condition.


by -

For whatever reason I cannot give 5 stars in the review. Ordered, delivered in 48hrs. Not the cheapest I have seen but very close to it. Can't fault

Amazing food and amazing company

by -

I don’t normally write reviews but I after having my 4 month old border collie puppy for 2 months and the first month and a half having lots of issues with his sensitive tummy and flaky skin and dull coat I did research and also spoke to my vet and ended up finding this product. He’s been on it now for 3 weeks and his stomach is settled no more runs and his coat is mega shiny with no flakes and is hardly casting at all! Amazing product Louie loves it and this website is amazing placed my order and it came early best price around. Big thumbs up from me and my pup!

Great for coat and skin

by -

Recommended by my breeder - only food I will use

Max’s food

by -

Great product 🐶🐶

Great quality feed

by -

This feed is great for puppies. We fed our puppy on it until she moved on to the adult food and she thrived on it.
People always comment on her glossy coat which we attribute to this feed.
She has never suffered from any digestive problems and never has dog breath!!
I bought this for my new pup as it was such a great feed for our other dog.

Happy Puppies

by -

My last four pups have been brought up on this food and it is faultless for quality and eat- ability. Healthy pups with excellent coats. Petshop have the best prices at the moment.

Pro plan puppy

by -

First order, everything went smoothly. Clear information about the bottomless bowl, frequent updates and quick delivery. Product was as expected and my puppy loves it. A great start!

Pro Plan sensitive skin salmon

by -

My puppy loves this product but I love the price even more! The delivery was very quick, the product was at my house even before the date they provide

Purina Pro Plan Sensitive Skin Salmon Puppy Food

by -

Our pup loves this food! He has a sensitive stomach and we had issues with digestion up until about 5 months old. After being recommended to us, as soon as we switched to this it settled within 24-48 hours and no trouble switching him fromhis previous food.

Easy to portion, low odour so you can't smell dog food once the bag has been opened - only improvement I would suggest is a resealable top on the bag.

Seem to help with fur loss

by -

My staffie cross was losing a lot of fur and coincidentally it stopped when we start feeding him with this food.






Well the dog likes it and it arrived quickly:) happy dog and happy customer. I'm disabled so it saved me going shopping and couldn't have carried it to and from car so ideal thankyou x

My rottweiler just hated it


My rottweiler just hated it, while the price of a dry dog food of such a quality is considered rather expensive.

Good food


My German Shepherd loves this food, she is true to her breed and has a very sensitive tummy and this food really helps and she seems to really love it!

Five Stars dog food


Delivery man ver polite quick delivery great product :) thank you very much !

Five Stars dog food


Great buy thank u

Pro Plan puppy food.


I choose Pro Plan puppy as it is the best food for a growing puppy. It arrived very quickly and it is about half the price the Vet charges. I would recommend this food to anyone with a young pup. I shall be ordering another bag shortly.

Super product


I have been buying this product for my staffy pup since he was 4 months. Prior to this we had tried him on various dry food but it made him ill every time as he has a sensitive tummy. Once we started him on this we have had no problems. He loves it and i would never change again. Super price can't be beaten and also fast delivery.

Great Food, couldnt fault


I have a golden labrador. However, he has a black tummy (from birth) which is sign of sensitive tummy. The breeder recommended this food. He has been on this food since day 1 and has really benefited him and more importantly he loves it!. He is 9 months now, so will soon be moving onto the pro plan adult complete sensitive. I still feed Henry 3 times per day to aid digestion a little. He is 34kg and gets around 280-300grams. This is a lot less that the back of the packet recommends. He gets around 3 hours exercise every day, sometimes more at weekends and regualr play times with other dogs.

The best food for our pups


This product was great for our staffy and dalmatian pups. They both worked very well on it. We switched from royal canine to this food because its seemed to be better for their tummies - especially the staff who has a very sensitive one!

Five Stars dog food


Very good

Five Stars


My dogs love this and look well.

good food


OUr puppy enjoys this food and it doesn't upset her tummy - it is easy to handle and travels well if we need to put it in a container