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Pro Plan Medium Sensitive Skin Salmon Adult Dry Dog Food - 3kg By Pro Plan




PURINA® PRO PLAN® Dog Medium Adult for Sensitive Skin with OPTIDERMA Rich in Salmon Dry Food 3kg

Average Cost Per Day
(if feeding Rover)
Average Cost Per Year
(if feeding Rover)
Average Length 1 Bag Lasts
(if feeding Rover)
8 Days*

*Calculation based on a golden retriever adult weight (30kg) 
being fed 373g per day as per brand guidelines, and product 
total price £16.24 as accurate on date of review.

PetShopBowl’s Summary


A great diet to support the maintenance of adult dogs that suffer from sensitive skin and coat; very liked and brought often by our customers! Contains an excellent source of protein – 14% salmon. Very easy to feed your dog and no need for other foods. The food is very affordable, with overall better than usual ingredients for the price!

Feel free to call our pet health specialist for more advice on 01789-205-095 


All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/cat/liveclear/money-back-guarantee for more details.


Key Points

Suitable for: All adult dogs that suffer with skin and coat sensitivity as a complete and balanced diet to keep up their health.

Main Ingredient: The main ingredient is salmon (14%), a top protein source! Better than most diets that feature cereal as the main ingredient! 

Main Meat Source: The exact origin of the salmon is not listed, but it supplies the diet with excellent rich protein.

Protein Amount: This diet is 29% protein; plenty for adult dogs.

Product Aim: To support the maintenance of adult dogs, while also aiding skin sensitivity by containing a limited source of protein, specific vitamins and omega 3 fatty acids.

Allergy Benefits: None listed for product but the ingredients used are not known to commonly cause allergic reactions.

Is it a natural product? Yes; the diet does not list any named 'articifial' ingredients.

Does it include any additives? The additives used are added to benefit the dog's health; vitamins, minerals and antioxidants.

Wind, bad breath, fur & teeth benefits? A healthy coat and skin is aided by omega 3 fatty acids. Fibre and easily digestable rice (11%) in the diet help limit wind. Dry food helps ‘clean' the teeth and avoid bad breath.

Can I only feed this one product? Yes, it is a complete balanced food so no need to feed other food with it, just give fresh clean water in a bowl too.


PetShopBowl’s Full View

Pro Plan Sensitive Salmon & Rice Adult Dry Dog Food is a complete and balanced diet for adult dogs, made with 14% salmon for excellent protein and great taste. It is produced to also support skin and coat sensitivity by added omega 3, specific vitamins and limited protein sources.

How does it keep my dog fit and healthy?

Maintenance - Everything the dog needs to eat to keep healthy is in the diet in all the right amounts.
Skin and Coat - Provides omega 3 fatty acids, specific vitamins and limited protein sources for healthy skin and coat, and to limit discomfort.
Digestion - Contains fibre and rice to aid digestion and avoid stomach upsets.
Immunity - Vitamins, including E and C, in the diet help aid a healthy immune system.

And, how do I feed it to my dog?

You can just give the dry food straight to your dog in a bowl. Always follow the packet feeding guidelines so that you know how much to feed.

So, Is it a good food to buy?

A great food that can be fed to support your dog's health and sensitivity. The packaging is honest about the ingredients. Feeding method is incredibly easy and the product is overall well priced.

Would it be agreeable with my dog?


Does your dog have bad breath or teeth?

The dry food is made into kibble (small round biscuit like peices) which the dog bites and chews to eat; when this happens the kibble actually helps to keep the teeth clean and remove tartar! So, if your dog has bad breath and teeth this could be helped massively by using a dry feed.

Does your dog have a dull or rough coat?

The diet contains omega 3 fatty acids for added skin and coat nourishment while also limiting discomfort. Limited protein sources help to reduce any discomfort caused by specific ingredients. Also, vitamin E and C support a healthy immune system to help contol skin sensitivity. 


Manufacturer's View


Some dogs have a tendency to itch and scratch more than others. And they may experience more dandruff. Specially formulated by our vets and nutritionists, PURINA® PRO PLAN® with OPTIDERMA provides advanced nutrition that supports the sensitive skin of adult dogs.

OPTIDERMA includes a specific combination of skin targeting nutrients proven to help support healthy skin and a beautiful coat and selected sources of protein to help reduce possible skin discomfort associated with food sensitivity, helping your dog to live an amazing life.


  • Selected protein sources for sensitive dogs
  • A combination of key nutrients that helps to support healthy joints for your dog's active lifestyle
  • Clinically proven to help support healthy skin
  • Contains high quality protein from salmon





Salmon* (17%)
Rice* (14%)
Dehydrated Salmon Protein*
Maize Gluten Meal*
Animal Fat
Soya Meal*
Maize Grits*
Dried Beet Pulp*
Maize Starch
Dried Egg*
Soyabean Oil
Fish Oil
*Protein Sources



Nutrition Analytical Constituents:



Fat content:18.0%

Crude ash:7.5%

Crude fibres:3.0%


Nutritional additives:IU/kg:

Vit. A:38 000

Vit. D3:1 200

Vit. E:550


Vit. C:140

Ferrous sulphate monohydrate:270

Calcium iodate anhydrous:3.5

Cupric sulphate pentahydrate:54

Manganous sulphate monohydrate:130

Zinc sulphate monohydrate:450

Sodium selenite:0.32

Technological additives:


Tocopherol extracts from vegetable oils:50mg/kg


Feeding Guide


Breed ExamplesWeight (kg)Daily Amount (g)14kg bag 
will roughly last?
Chihuahua, Pomeranian, 
Yorkshire Terrier, Maltese
1 - 535 - 1106 Months, 2 Weeks
Shih tzu, Jack Russell, 
Pug, Westie
5 - 10110 - 1803 Months, 1 Week
Corgi, Staffy, Cocker Spaniel, 
Springer Spaniel
10 - 25180 - 3302 Months
Dalmation, Collie, Labrador, 
25 - 35330 - 4155 Weeks, 3 Days
German Shepard, Malamute, 
35 - 45415 - 4901 Month
Rottweiler, Mastiff, 
Great Dane
45 - 60490 - 6803 Weeks, 3 Days

Advice: Who likes cereal without milk? Always provide plenty of clean fresh water for your dog too!

This information is provided as a guide only. Please refer to the product packaging for full details. The feeding quantities are based on the average healthy dog. Individual feeding needs depend on many factors, including weight, age, size, activity level and environment. So, feeding amounts needed may vary and should be adjusted as required to maintain a lean, healthy body and weight.

If you wanted to feed a mixed diets, perhaps wet and dry food, then be sure to alter the feeding quantities accordingly to avoid over-feeding your dog.

Again, feel free to call our pet health specialist for more advice on 01789-205-095

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