• Home
  • Pro Plan Medium Sensitive Skin Salmon Adult Dry Dog Food - 3kg

Pro Plan Medium Sensitive Skin Salmon Adult Dry Dog Food - 3kg By Pro Plan




PURINA® PRO PLAN® Dog Medium Adult for Sensitive Skin with OPTIDERMA Rich in Salmon Dry Food 3kg

Average Cost Per Day
(if feeding Rover)
Average Cost Per Year
(if feeding Rover)
Average Length 1 Bag Lasts
(if feeding Rover)
8 Days*

*Calculation based on a golden retriever adult weight (30kg) 
being fed 373g per day as per brand guidelines, and product 
total price £16.24 as accurate on date of review.

PetShopBowl’s Summary

A great diet to support the maintenance of adult dogs that suffer from sensitive skin and coat; very liked and brought often by our customers! Contains an excellent source of protein – 14% salmon. Very easy to feed your dog and no need for other foods. The food is very affordable, with overall better than usual ingredients for the price!

Feel free to call our pet health specialist for more advice on 01789-205-095 

Key Points

Suitable for: All adult dogs that suffer with skin and coat sensitivity as a complete and balanced diet to keep up their health.

Main Ingredient: The main ingredient is salmon (14%), a top protein source! Better than most diets that feature cereal as the main ingredient! 

Main Meat Source: The exact origin of the salmon is not listed, but it supplies the diet with excellent rich protein.

Protein Amount: This diet is 29% protein; plenty for adult dogs.

Product Aim: To support the maintenance of adult dogs, while also aiding skin sensitivity by containing a limited source of protein, specific vitamins and omega 3 fatty acids.

Allergy Benefits: None listed for product but the ingredients used are not known to commonly cause allergic reactions.

Is it a natural product? Yes; the diet does not list any named 'articifial' ingredients.

Does it include any additives? The additives used are added to benefit the dog's health; vitamins, minerals and antioxidants.

Wind, bad breath, fur & teeth benefits? A healthy coat and skin is aided by omega 3 fatty acids. Fibre and easily digestable rice (11%) in the diet help limit wind. Dry food helps ‘clean' the teeth and avoid bad breath.

Can I only feed this one product? Yes, it is a complete balanced food so no need to feed other food with it, just give fresh clean water in a bowl too.


PetShopBowl’s Full View

Pro Plan Sensitive Salmon & Rice Adult Dry Dog Food is a complete and balanced diet for adult dogs, made with 14% salmon for excellent protein and great taste. It is produced to also support skin and coat sensitivity by added omega 3, specific vitamins and limited protein sources.

How does it keep my dog fit and healthy?

Maintenance - Everything the dog needs to eat to keep healthy is in the diet in all the right amounts.
Skin and Coat - Provides omega 3 fatty acids, specific vitamins and limited protein sources for healthy skin and coat, and to limit discomfort.
Digestion - Contains fibre and rice to aid digestion and avoid stomach upsets.
Immunity - Vitamins, including E and C, in the diet help aid a healthy immune system.

And, how do I feed it to my dog?

You can just give the dry food straight to your dog in a bowl. Always follow the packet feeding guidelines so that you know how much to feed.

So, Is it a good food to buy?

A great food that can be fed to support your dog's health and sensitivity. The packaging is honest about the ingredients. Feeding method is incredibly easy and the product is overall well priced.

Would it be agreeable with my dog?

Does your dog have bad breath or teeth?

The dry food is made into kibble (small round biscuit like peices) which the dog bites and chews to eat; when this happens the kibble actually helps to keep the teeth clean and remove tartar! So, if your dog has bad breath and teeth this could be helped massively by using a dry feed.

Does your dog have a dull or rough coat?

The diet contains omega 3 fatty acids for added skin and coat nourishment while also limiting discomfort. Limited protein sources help to reduce any discomfort caused by specific ingredients. Also, vitamin E and C support a healthy immune system to help contol skin sensitivity. 


Manufacturer's View

Some dogs have a tendency to itch and scratch more than others. And they may experience more dandruff. Specially formulated by our vets and nutritionists, PURINA® PRO PLAN® with OPTIDERMA provides advanced nutrition that supports the sensitive skin of adult dogs.

OPTIDERMA includes a specific combination of skin targeting nutrients proven to help support healthy skin and a beautiful coat and selected sources of protein to help reduce possible skin discomfort associated with food sensitivity, helping your dog to live an amazing life.

  • Selected protein sources for sensitive dogs
  • A combination of key nutrients that helps to support healthy joints for your dog's active lifestyle
  • Clinically proven to help support healthy skin
  • Contains high quality protein from salmon



Salmon* (17%)
Rice* (14%)
Dehydrated Salmon Protein*
Maize Gluten Meal*
Animal Fat
Soya Meal*
Maize Grits*
Dried Beet Pulp*
Maize Starch
Dried Egg*
Soyabean Oil
Fish Oil
*Protein Sources



Nutrition Analytical Constituents:


Fat content:18.0%

Crude ash:7.5%

Crude fibres:3.0%


Nutritional additives:IU/kg:

Vit. A:38 000

Vit. D3:1 200

Vit. E:550


Vit. C:140

Ferrous sulphate monohydrate:270

Calcium iodate anhydrous:3.5

Cupric sulphate pentahydrate:54

Manganous sulphate monohydrate:130

Zinc sulphate monohydrate:450

Sodium selenite:0.32

Technological additives:

Tocopherol extracts from vegetable oils:50mg/kg


Feeding Guide

Breed ExamplesWeight (kg)Daily Amount (g)14kg bag 
will roughly last?
Chihuahua, Pomeranian, 
Yorkshire Terrier, Maltese
1 - 535 - 1106 Months, 2 Weeks
Shih tzu, Jack Russell, 
Pug, Westie
5 - 10110 - 1803 Months, 1 Week
Corgi, Staffy, Cocker Spaniel, 
Springer Spaniel
10 - 25180 - 3302 Months
Dalmation, Collie, Labrador, 
25 - 35330 - 4155 Weeks, 3 Days
German Shepard, Malamute, 
35 - 45415 - 4901 Month
Rottweiler, Mastiff, 
Great Dane
45 - 60490 - 6803 Weeks, 3 Days

 Who likes cereal without milk? Always provide plenty of clean fresh water for your dog too!

This information is provided as a guide only. Please refer to the product packaging for full details. The feeding quantities are based on the average healthy dog. Individual feeding needs depend on many factors, including weight, age, size, activity level and environment. So, feeding amounts needed may vary and should be adjusted as required to maintain a lean, healthy body and weight.

If you wanted to feed a mixed diets, perhaps wet and dry food, then be sure to alter the feeding quantities accordingly to avoid over-feeding your dog.

Again, feel free to call our pet health specialist for more advice on 01789-205-095

A Joy to Deal With

by -

Our dog loves this product and will always choose it over other dry foods. Our dog has always been fit and healthy. We will search high and low to find this food and Petshop is one of the few who now stock it. We were badly let down by another supplier so the excellent service from Petshop has been a joy.

A great product for itchy skin


I decided to try this product on my dog who has really itchy skin. She has tried everything and is on medication for this. This product she really enjoyed and it also seemed to agree with her too. She can be fussy at times- so this was great to see. Would really reccomend this food for anyone with an itchy dog.



I was a bit sceptical about using this dog door as my girl is very fussy, however as soon as I opened the bag she was immediately interested. Within 5 minutes her bowl was empty she absolutely cant get enough of this food!

Pro plan optiderma


Hi I was asked for my yorkie to try proplan derma , can’t believe how much he likes this product his skin is so much better and his coat is starting to shine again. He’s a very private dog while eating and haven’t been able to get a good photo yet but will post later to show you how great his skin s getting on.

Very tasty


My dog loves this product will definitely be buying Purina Proplan for my cavalier Ruby . She cannot wait for her breakfast now. Will be trying other flavours for a change.

Great results.


I was given a free sample of this dog food to try as my dog nibbles his legs constantly . I have to be honest and say that I wasn’t expecting to see much difference but he isn’t itching and nibbling half as much and slowing started to grow his hair back. He used to have itchy skin and bald patches but since eating this food, he is no longer itching and scratching all the time, which he must feel so much better for.

Can’t eat it quick enough!


Well one happy dog, always ready for his food and never leaves any, it seems to be helping with his skin as not scratching as much. Would definitely purchase after he’s eaten all of this food.

Great smelling food (for a dog)


First thing I noticed was this actually smelt good. Normal dry food is revolting but this smelt nice and meaty. Good sized moist chunks which Bella loved.
Started off mixing it in with her existing food and she she devoured everything in her bowl so after 4 days switched completely to sensitive Skin Perina ProPlan. Bella usually bits her paws and this seems to have stopped after a week and her coat is less course already. She also seems to have more energy than usual so paws the door to be out in the garden so she can charge round. Will definitely be purchasing this for her as it seems to really agree with her.

My dog loves this food


My dog has recently tried this food and has easily moved across to it from her previous food. It seems to agree with her system and her sensitive skin.

Dogs new favourite.


Since receiving my dog absolutely loves this it's his new favourite. The ingredients are much better than his previous foods so will be purchasing this in future since he is thriving on it.

Dogs thriving


Since receiving this my dogs skin has cleared up so much, he used to itch himself silly to the point his skin would be red raw everything the vets gave us never worked but this has truly worked wonder for him and we are never going back it's amazing to see him come a long way in a short amount of time.

Zara loves her new food.


The second the bag was open she was over to investigate her new food.
Portion put into her bowl and the tail started to wag.

She is not a greedy dog but the biscuits where gone in one sitting a sign of satisfaction.



My doggo absolutely loves your Purina pro plan and I absolutely love the results too! My boy had such bad dandruff which has now completely cleared since starting the trial. Can't thank you enough!

Marley's favourite


Since being on this market really has been thriving and leading a full life, Marley had to have surgery a few months back and although fully healed now he was always itching his scar which led to him itching all over after many vet visits and diet changes we didnt really see much difference until now I'm actually surprised at how well this has worked and Marley is doing Brill on it his coat is shiny once again and little to no itching I for one am happy and I can certainly say he is, we have and will be continuing this food for Marley great food cannot fault results are amazing!!



My dog absolutely loved the taste of this food despite being a somewhat fussy dog. It was also a bonus that this food is for itchy skin. My dog has skin allergies so anything that might work hand in hand with her other treatments is fantastic. Will definetely be buying more in the future for her.

Rubys new favourite


Ruby couldn't wait to try her new food, bouncing crazily as I measured the food into her bowl, she was by my side from day one of trying the food and couldn't wait for her subsequent meals. Loves loves loves it.

Great results


My border collie suffers with itchy skin, he is constantly scatching and nibbling to the point he has bald patches. After receiving my parcel I was excited to get him started on this food. After just a week of incorporating into his old food, I noticed less scatching and red patches on him. Can’t believe the difference. He must feel so much better for it. Will definitely be buying again.

My bailey loved it happy days


My dog bailey who is a boxer loved these food he is a quite fussy eater ans he loves these my dogs happy I'm happy

Dog loves this food - will be switching


I gradually introduced this sensitive food to my dogs food along with the usual brand I use. My dog has very sensitive skin and suffers from skin alergies, so I was dubious about changing brands. My dog absolutely loves the food! He now eats it all, which before he wasn't doing, I have now completely switched him over the Purina Plan and will continue to buy this brand. Its excellent, it also doesn't smell as strong as the previous brand I was using which is an added bonus. Overall I'm really impressed with it. My dogs skin and coat looks really good and he seems very healthy.

Great product for our Frenchie


We have tried our Frenchie on this for the past few weeks and she adores it! She eats every last bit which is unusual for her picky self! Her coat and skin has improved no end as well. We will definitely buy this again!

Absolute game changer!

by -

I have a 3 year old Staffy who suffers with bald patches, red rashes and itchy feet – which even the vet prescribed shampoo’s didn’t clear it. Plus, it has never helped that she is so picky with her food. These biscuits? Game changer for me and my Beau. She –asks- to be fed, devours the biscuits and even asks for more. This was the main thing for me, I have previously struggled to get her to eat her ‘required’ amount of food daily, but now (I admit) she’s eating almost double the amount. Not only that, but the little red chest rash has disappeared, and there is a stubble of fur growing back, and touch wood – no paw chewing.
After trying to free sample bag, I felt obliged to write a genuine review. I truly advise anyone who’s dog may suffer from skin issues to give these biscuits a try as I too am making the transition. It is definitely worth while!

Loves it!

by -

When i first recived this I was a bit put of by the smell,but I'm not the one eating it and my dog absolutely loves it and he's so fussy.iv noticed a big change in his coat he's so shiny he suffers with irritable skin and iv notises that he doesn't lick himself as much now brill product.

A great help with a suffering westie

by -

Our little westie suffers from a skin condition
Called Malassezia dermatits. Although it takes more than a change of feed to help her condition, it definitely helps ease the symptoms. Since the change in feed, she has been a lot happier, less itchy and get some very excited about mealtimes. She also has a sensitive digestive system and this food doesn’t effect her in the way that many others have done in the past. A great food for our little dog and would definitely recommend

Amazing results

by -

Great dog food. I have a sensitive dog. He gets rashes and has skin complaints. I moved to raw and although it was better than dry. It wasnt brilliant. Two weeks on this food and he’s a completely different dog. Glad I gave it a trial.

Highly recommended

by -

It's excellent quality can see a big difference on my dogs coat she loves it I'm happy my dogs happy recommended others dry