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Pro Plan Active Dog / Performance Chicken Adult Dry Dog Food - 14kg By Pro Plan




PURINA® PRO PLAN® Dog All Sizes Adult Performance with OPTIPOWER Rich in Chicken Dry Food 14kg

Previously 'Pro Plan Performance Original Chicken & Rice Dry Dog Food - 14kg'

Average Cost Per Day
(if feeding Rover)
Average Cost Per Year
(if feeding Rover)
Average Length 1 Bag Lasts
(if feeding Rover)
1 Month*

*Calculation based on a golden retriever adult weight (30kg) 
being fed 528g per day as per brand guidelines, and product 
total price £36.99 as accurate on date of review.

PetShop.co.uk’s Summary

A great diet to support the maintenance of more active or working adult dogs; popular with our customers! Contains a good source of protein – 18% chicken. Very easy to feed your dog and no need for other foods. The food is very affordable, with overall better than average ingredients!

Feel free to call our pet health specialist for more advice on 01789-205-095 

Key Points

Suitable for: All more active or working adult dogs, no matter what the breed is, as a complete and balanced diet to maintain their health.

Main Ingredient: The main ingredient is chicken (18%), a great protein source - better than most dog foods that feature cereal as the main ingredient! 

Main Meat Source: The exact origin of the chicken is not listed, but it supplies the diet with excellent rich protein.

Protein Amount: This diet is 31% protein; suitable for adult dogs that are more active.

Product Aim: To support the maintenance of adult dogs, while also supplying extra specific nutrients for energy in a more active dog.

Allergy Benefits: None listed for product but the ingredients used are not known to commonly cause allergic reactions.

Is it a natural product? Yes; the diet does not list any named 'artificial' ingredients.

Does it include any additives? The additives used are added to benefit the dog's health; vitamins, minerals and antioxidants.

Wind, bad breath, fur & teeth benefits? A healthy coat and skin is aided by vitamin A and specific oils. Fibre and easily digestible rice (8%) in the diet help limit wind. Dry food helps ‘clean' the teeth and avoid bad breath.

Can I only feed this one product? Yes, it is a complete balanced food so no need to feed other food with it, just give fresh clean water in a bowl too.


PetShop.co.uk’s Full View

Pro Plan Performance Original Chicken & Rice Dry Dog Food is a complete and balanced diet for adult dogs, made with 18% chicken for quality protein and palatability. It is produced to supply more energy to more active or working dogs by adding specific protein, carbohydrate and fat.

How does it keep my dog fit and healthy?

Maintenance - Everything the dog needs to eat to keep healthy is in the diet in all the right amounts.
Energy - Provides a balance of carbs, protein and fat for a steady energy supply which helps delay the onset of fatigue.
Skin and Coat - Provides vitamins and specific oils for healthy skin and a full glossy coat.
Digestion - Contains 8% rice to aid digestion and avoid stomach upsets.
Immunity - Vitamins, including E and C, in the diet help aid a healthy immune system.

And, how do I feed it to my dog?

You can just give the dry food straight to your dog in a bowl. Always follow the packet feeding guidelines so that you know how much to feed.

So, Is it a good food to buy?

A great food that can be fed to support your dog's health and lifestyle. The packaging is honest about the ingredients. Feeding method is incredibly easy and the product is overall well priced.

Would it be agreeable with my dog?

Does your dog have bad breath or teeth?

The dry food is made into kibble (small round biscuit like peices) which the dog bites and chews to eat; when this happens the kibble actually helps to keep the teeth clean and remove tartar! So, if your dog has bad breath and teeth this could be helped massively by using a dry feed.

Does your dog have a dull or rough coat?

The diet contains vitamins and specific oils for added skin and coat nourishment.


Manufacturer's View

PRO PLAN® DOG is a specially formulated dry dog food for active dogs and contains OPTIPOWER®, a blend of nutrients designed for your dog's increased endurance and to aid rapid recovery. OPTIPOWER® contains all the important nutrients an active or working dog needs to maintain their optimum condition. Key ingredients help increase endurance, support rapid muscle recovery and help support joint health. The protein/fat ratio is tailored to helps maintain lean muscle and an ideal body condition. As well as supporting particularly active dogs, PRO PLAN® DOG with OPTIPOWER® is an ideal working dogs' food. It's suitable for all sizes of adult dog, as well as gestating or lactating females. To help keep your active dog healthy and full of energy as he deserves, feed him a dry dog food that truly caters for his needs.

OPTIPOWER® is a combination of key nutrients that increases endurance and supports rapid muscle recovery and joint health. This is thanks to high levels of protein and fat in the formula and omega 3 fatty acids.

OPTIPOWER® is a combination of key nutrients that increases endurance and supports rapid muscle recovery and joint health. This is thanks to high levels of protein and fat in the formula and omega 3 fatty acids.

  • Increased endurance for highly active and working dogs thanks to higher protein and fat levels
  • A combination of key nutrients that helps support healthy joints for your dog's active lifestyle
  • Specially formulated to aid rapid muscle recovery
  • Provides all the nutrients your gestating/lactating bitch needs



Chicken (18%)


Dehydrated Poultry Protein


Animal Fat


Soya Meal

Rice (4%)


Dried Beet Pulp


Fish Oil

Maize Grits



Fat content:21.0%
Crude ash:7.5%
Crude fibres:2.0%
Nutritional AdditivesIU/kg:
Vit. A:25 000
Vit. D3:810
Vit. E:550
Vit. C:140
Ferrous sulphate monohydrate:220
Calcium iodate anhydrous:2.8
Cupric sulphate pentahydrate:44
Manganous sulphate monohydrate:105
Zinc sulphate monohydrate:372
Sodium selenite:0.25
With antioxidants


Feeding Guide

Breed ExamplesWeight
For normal activity
For high activity
14kg bag 
will roughly last?
Chihuahua, Pomeranian, 
Yorkshire Terrier, Maltese
1 - 5100-165150-2502 Months, 3 Weeks
Shih tzu, Jack Russell, 
Pug, Westie
5 - 10165-305250-4606 Weeks, 3 Days
Corgi, Staffy, Cocker Spaniel, 
Springer Spaniel
10 - 25305-380460-5705 Weeks
Dalmation, Collie, Labrador, 
25 - 35380-450570-6751 Month
German Shepard, 
Bloodhound, Mastiff 
35 - 70450-625675-9403 Weeks


Advice: Who likes cereal without milk? Always provide plenty of clean fresh water for your dog too!

This information is provided as a guide only. Please refer to the product packaging for full details. The feeding quantities are based on the average healthy dog. Individual feeding needs depend on many factors, including weight, age, size, activity level and environment. So, feeding amounts needed may vary and should be adjusted as required to maintain a lean, healthy body and weight.

If you wanted to feed a mixed diets, perhaps wet and dry food, then be sure to alter the feeding quantities accordingly to avoid over-feeding your dog.

Again, feel free to call our pet health specialist for more advice on 01789-205-095

Ratings & Reviews

16 reviews

  • 4 stars
  • 0 reviews
  • 3 stars
  • 0 reviews
  • 2 stars
  • 0 reviews
  • 1 star
  • 0 reviews

Bottomless bowl orders

by -

Great product and delivery is always on time

Reasonably priced, great service and loved by the pup!

by -

Please don't let the low score on delivery affect purchasing this product from PetShop, there was an IT issue when I had ordered but as soon as I got in touch the problem was resolved straight away!
Great product, most reasonably priced I have found. Will not order from anywhere else! The pup loves this!!

Best company to buy from

by -

Easy to order, good price, good communication and delivery, best pet good del service I’ve used

Pro Plan Performance

by -

I like the above product because it suits my Labrador and helps him to keep up a healthy weight, especially when he is out working with me on the shoot, also it gives him enough energy.

Excellent food

by -

Always feed my dogs proplan. It agrees with them their coats are good and wouldn’t use any other.
Delivery was in good time.


by -

I have always fed my dobes Purina proplan and they have lived to a good age. Very pleased with your prices and speedy delivery.

Great product

by -

Feed this to my collies
They seem to thrive on this food.

Five Stars


my dog is nine yeas old and we have only fed her with this brand. She is very sprightly still and we don't expect to ever change her diet.

Five Stars


Great food my Malamutes love this clean bowls every time

Five Stars


Lola loves it being my younger show girl she feels special having her own food.

Five Stars


Fast service and delivery--Excellent

Five Stars


My Dobermann told me he loves this food!!!

Dry Dog Food


I purchased the 14kg bag it saves money and time my dog loves it.

Proplan Performance


I was recommended pro plan dog food for my 6 year old boxer. She was under weight and I've tried many different types of food to help. This might be slightly dearer but it's well worth. She is now a very healthy weight and is very happy. PetShopBowl website is easy to navigate and delivery is always spot on even popping it into a neighbour for me. Both food and website highly recommended.

Excellent Quality


All four of my dogs love this they are fit and healthy and have great coats. I think what you feed them makes a huge difference to your dogs wellbeing.
I switched to a cheaper brand for a while but could see the difference in there coat especially so I will be sticking with proplan now.
Petshopbowl have very competitive prices with fast delivery and great customer service.

Recommend By The Breeder


My Welsh Springer has been on pro plan from 3 months old. He is now on the Performance Original and loves it. He is healthy, has great energy and looks great.
Well worth the money and wouldn't change his diet