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Pro Plan Medium Chicken Adult Dry Dog Food - 14kg By Pro Plan




PURINA PRO PLAN Dog Medium Adult with OPTIBALANCE rich in Chicken dry food - 14kg

Previously 'Pro Plan Original Chicken & Rice Dry Dog Food - 14kg'

Average Cost Per Day
(if feeding Rover)
Average Cost Per Year
(if feeding Rover)
Average Length 1 Bag Lasts
(if feeding Rover)
5 Weeks, 3 Days*

*Calculation based on a golden retriever adult weight (30kg) 
being fed 370g per day as per brand guidelines, and product 
total price £36.99 as accurate on date of review.

PetShop.co.uk’s Summary

A reliable diet to support the maintenance of all healthy adult dogs. It is very popular with our customers - we get great feedback on it! Contains a good meat source for protein – 14% chicken. Very easy to feed your dog with no need to feed other foods. The product is well priced, with an overall better than average recipe.

Feel free to call our pet health specialist for more advice on 01789-205-095 

Key Points

Suitable for: All healthy adult dogs as a complete and balanced diet to keep up their health.

Main Ingredient: The main ingredient is chicken (14%), a great protein source; much better than most diets that use cereal as the main ingredient! 

Main Meat Source: The exact origin of the chicken is not listed, but it supplies plenty of rich protein.

Protein Amount: This diet is 26% protein; plenty for adult dogs.

Product Aim: To support the maintenance of healthy adult dogs, with added prebiotics for a healthier digestive tract.

Allergy Benefits: None listed for product but the ingredients used are not known to commonly cause allergic reactions.

Is it a natural product? Yes; the diet does not list any named 'articifial' ingredients.

Does it include any additives? The additives used are added to benefit the dog's health; vitamins, minerals and antioxidants.

Wind, bad breath, fur & teeth benefits? A healthy coat and skin is aided by omega 3 and 6 fatty acids. Prebiotics and fibre in the diet help limit wind. Dry food helps ‘clean' the teeth and avoid bad breath.

Can I only feed this one product? Yes, it is a complete balanced food so no need to feed other food with it, just give fresh clean water in a bowl too.


PetShop.co.uk’s Full View

Pro Plan Original Chicken & Rice Dry Dog Food is a complete and balanced diet for adult dogs, made with 14% chicken for plenty of protein and taste. It is put together to also support a healthly digestive system by added prebiotics, along with omega 3 and 6, and vitamins, to aid immunity, nourished skin and a healthy coat.

How does it keep my dog fit and healthy?

Maintenance - Everything the dog needs to eat to keep healthy is in the diet in all the right amounts.
Skin and Coat - Provides omega 3 and 6 fatty acids for healthy skin and a full shiny coat.
Digestion - Contains prebiotic to avoid stomach upsets and aid healthy digestion.
Immunity - Vitamins, including E and C, in the diet help to support the immune system.

And, how do I feed it to my dog?

You can just give the dry food straight to your dog in a bowl. Always follow the packet feeding guidelines so that you know how much to feed.

So, Is it a good food to buy?

A great food that can be fed to support your dog health and needs. The packaging is honest about the ingredients. Feeding method is incredibly easy and the product is overall well priced.

Would it be agreeable with my dog?

Does your dog have bad breath or teeth?

The dry food is made into kibble (small round biscuit like peices) which the dog bites and chews to eat; when this happens the kibble actually helps to keep the teeth clean and remove tartar! So, if your dog has bad breath and teeth this could be helped massively by using a dry feed.

Does your dog have a dull or rough coat?

The diet contains omega 3 and 6 fatty acids for added skin and coat nourishment.


Manufacturer's View

At PURINA® PRO PLAN® we believe that optimal nutrition is the foundation for optimal health and wellbeing - and the starting point for an amazing life together. Developed by our vets and nutritionists, PURINA® PRO PLAN® with OPTIBALANCE provides advanced nutrition that helps support your dog's long term health.

OPTIBALANCE is a combination of specifically selected nutrients at appropriate levels for dogs of different sizes and physiques that supports their specific needs and helps to keep them at peak condition.

  • High nutrient absorbtion to fullfil your dog's needs
  • A combination of key nutrients that helps to support healthy joints for your dog's active lifestyle
  • Helps to keep your dog's coat beautifully shiny from root to tip
  • Specially formulated for dental care
  • Contains high quality pieces of chicken
  • Clean, fresh water should be available at all times. The product should be stored in a dry and clean place at ambient temperature.



  • Chicken (20%)
  • Rice (7%)
  • Wheat
  • Dehydrated Poultry Protein
  • Maize
  • Animal Fat
  • Dried Beet Pulp
  • Maize Gluten Meal
  • Digest
  • Soya Meal
  • Minerals
  • Dried Egg
  • Fish Oil



Nutrition         Analytical Constituents:
Protein:        26.0%
Fat content:16.0%
Crude ash:7.5%
Crude fibres:2.5%
Nutritional additivesIU/kg:
Vit. A:28 000
Vit. D3:910
Vit. E:550
Vit. C:140
Ferrous sulphate monohydrate:230
Calcium iodate anhydrous:2.9
Cupric sulphate pentahydrate:46
Manganous sulphate monohydrate:110
Zinc sulphate monohydrate:390
Sodium selenite:0.27
Technological additives:
Tocopherol extracts from vegetable oils:36mg/kg


Feeding Guide

Breed ExamplesWeight 
Daily Amount (less than 1 hour daily activity)
Daily Amount (1-3 hour daily activity) (g)14kg bag will roughly last?
Chihuahua, Pomeranian, 
Yorkshire Terrier, Maltese
1 - 540 - 11045-1256 months
Shih tzu, Jack Russell, 
Pug, Westie
5 - 10110 - 175125-2053 months, 8 days
Corgi, Staffy, Cocker
Spaniel, Springer Spaniel
10 - 25175 - 325205-37556 days
Dalmation, Collie, 
Labrador, Retriever
25 - 35325 - 410375-47038 days
German Shepard, 
Malamute, Bloodhound
35 - 45410 - 480470-55531 days
Rottweiler, Mastiff, 
Great Dane
45 - 70485-650555-74524 days

 Who likes cereal without milk? Always provide plenty of clean fresh water for your dog too!

This information is provided as a guide only. Please refer to the product packaging for full details. The feeding quantities are based on the average healthy dog. Individual feeding needs depend on many factors, including weight, age, size, activity level and environment. So, feeding amounts needed may vary and should be adjusted as required to maintain a lean, healthy body and weight.

If you wanted to feed a mixed diets, perhaps wet and dry food, then be sure to alter the feeding quantities accordingly to avoid over-feeding your dog.

Again, feel free to call our pet health specialist for more advice on 01789-205-095

Dog tucks in.

by -

Our dog was weaned onto the product so have stayed with this brand. Dog seems to tuck in and there are no digestive problems. Would be good to have different flavours for the same price, but I'm not sure our dog would notice!
Swift delivery. Box was a bit battered but not surprising as it contained 28Kg of dog food.
Thank you PetShop.

Amazing food

by -

This food is excellent for my assistance dog who works hard for me every day. His teeth n coat are immaculate with this food.Pet shop always deliver on time n package is always delivered in great .condition

Great product

by -

Great product, our dog has been on it for 8yrs now. Wouldn't buy her anything else.

good good good

by -

After moving to Scotland from the US with my sweet sweet baby girl Charlie this fall, I was worried when I couldn’t find an exact match to her food from the States- then I found PetShop.co.uk! This food is the closest match to her original one, and I am happy to say she loves it, and is as happy as ever :)
I was worried since there was no Senior-age option like there was in the States (she is 14 and a half!) but so far so good anyways.
Thanks PetShop!

Great product & customer service

by -

Been feeding my dogs this for years, they seem to enjoy it, woofing it down in seconds. Great customer service from Petshop, the only negative is the flactuating price. I tend to buy several bags at a time, so I do shop around for the best price.


by -

Great food, good price and excellent service

Purina pro plan medium adult with chicken

by -

Swift delivery. Product as requested. Dogs happy.

Excellent Petshop

by -

Excellent food, good price, speedy delivery and great customer service

Good quality

by -

This dry food seems to really suit my Springer and has reduced his very awful wind issues , which makes it worth paying for this quality product

Excellent service

by -

I have been feeding pro plan for years. Dogs have no upset stomachs, solid stools and healthy shiny coats and absolutely love it.
Petshop offer great customer service, keeping you informed during the order process and never had any problems with delivery. Excellent company.

Top Quality & TO Price

by -

Pro plan has been excellent for the 7 years i have been buying it. My dog enjoys it and my vet gives it his seal of approval.

Dogs dinner!

by -

We’ve always fed our working cocker spaniel Purina Pro Plan. His breeder uses it so we carried on with it and our dog is very healthy, lively and has a good coat. If we’ve had any dietary queries we’ve spoken to their helpline and they are brilliant. I wouldn’t change his food.

proplan is good

by -

I have had my dog on this food for about four years now. Very happy with it

Excellent all round service

by -

Excellent all round service that ticks all the boxes what more do you need?
I am very happy with the service from start to finish.

excellent product

by -

I have ordered this for Pepper this product since he was young adult so for the last 5 years I have used it. It is excellent.

Top Class

by -

Excellent service , quality product speedy delivery

All round excellent service

by -

Great quality and great service

A must have

by -

Dog food is very good especially if your dog has a delicate stomach. Good price as well I usually buy it from another company. Delivery was so quick

Thank you

by -

I have been using this food for my dog (dalmatian) for many many years now (he’s 10)
We’ve never had a problem and when I started buying his food online I came across this company. Excellent price, and always very fast delivery. Never let me down so far always really impressed - thank you!

Number one company

by -

I have used this dog food from our companies and this was the cheapest.
Excellent product for my German Shepherd who has a delicate stomach .
Delivery was 1st class

Prompt service and a really good price

by -

Prompt service and a really good price. Far cheaper than anywhere else for the 14kg bag.

Highly recommended

by -

Excellent service, very efficient

Purina Pro Plan Review

by -

My assistance dog loves this food giving him all nutrients he needs to go on with all his activities I require him to do every day to assist me with my disability

Great product & service

by -

I have been using Petshop for a number of years and the service they provide is top quality.

This is a complete food that gives my dogs everything they need.

by -

I have used pro plan for both of my Cocker spaniel is and can highly recommend it. You can rely on the quality of the product and the speedy delivery from pet shop. My dogs have always remained healthy with shiny coats.This is a complete food that gives my dogs everything they need.