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Pro Plan Large Robust Chicken Puppy Dry Dog Food - 12kg By Pro Plan




PURINA® PRO PLAN® Dog Large Puppy Robust with OPTISTART® Rich in Chicken Dry Food 12kg

Previously 'Pro Plan Large Breed Robust Dry Puppy Food - 12kg'

Average Cost Per Day
(if feeding Rocky) 
Average Cvost Per Year
(if feeding Rocky
Average Length 1 Bag Lasts
(if feeding Rocky)
7 Weeks*

*Calculation based on an 4-5 month old puppy with an expected 
adult labrador weight (30kg) being fed 285g per day as per brand
guidelines, and product total price £37.99 as accurate on date of

PetShop.co.uk's Summary

A solid diet to support the growth of all healthy large breed puppies; very popular with our customers! Contains a very good main source of protein – 17% chicken. Very easy to feed your puppy with no need for any other foods. The food is accurately priced, with overall better than average ingredients.

Feel free to call our pet health specialist for more advice on 01789-205-095 

Key Points

Suitable for: All large breed puppies as a complete and balanced diet to support their growth into adulthood.

Main Ingredient: The main ingredient is chicken (17%), a good protein-packed ingredient; much better than most diets that use cereal as the main ingredient! 

Main Meat Source: The exact origin of the chicken is not listed, but it is a top protein source.

Protein Amount: This diet is 29% protein; within the minimum and maximum amount needed by puppies.

Product Aim: To support the growth of healthly puppies, while also promoting brain and vision development and immunity from containing DHA and colostrum like in mothers’ milk.

Allergy Benefits: None listed for product but the ingredients used are not known to commonly cause allergic reactions.

Is it a natural product? Yes; the diet does not list any named 'articifial' ingredients.

Does it include any additives? The additives used are added to benefit the puppy's health; vitamins, minerals and antioxidants.

Wind, bad breath, fur & teeth benefits? A healthy coat and skin is aided by omega 3 and 6 fatty acids. Colostrum in the diet helps avoid common puppy upsets. Dry food helps ‘clean' the teeth and avoid bad breath.

Can I only feed this one product? Yes, it is a complete food so you don’t need to feed any other food, just supply fresh clean water too.


PetShop.co.uk’s Full View

Pro Plan Large Breed Robust Dry Puppy Food is a complete and balanced diet for growing puppies, made with 17% chicken for good nutrition and palatability. It is specially formulated to help boost your puppy's health just like the mothers' milk would by added colostrum and DHA to support healthy immunity and vision and brain development.

How does it keep my puppy fit and healthy?

Brain and Vision - Contains DHA like mothers' milk to support eye and brain development.
Immunity - Includes colostrum, like in the mothers' milk, to support a healthy immune system. 
Skin and Coat - Provides essential fatty acids for a thick and glossy coat.
Digestion - Contains 7% rice and also colostrum for easy digestibility and to avoid stomach upsets.
Growth - Has a good amount of calcium and phosphorus to support growing. Also has L-Carnitine and a higher amount of protein to support the needs of growing robust large breed puppies.

And, how do I feed it to my puppy?

You can just give the dry food straight to your puppy in a bowl, but for puppies under 3 months it is best to mix in a little water to make the food moist. Always follow the packet feeding guidelines so that you know how much to feed.

So, Is it a good food to buy?

A quality food that can be fed to support your puppy's health and growth. The packaging is honest about the ingredients. Feeding method is incredibly easy and the product is overall well priced.

Would it be agreeable with my puppy?

Does your puppy have bad breath or teeth?

The dry food is made into kibble (small round biscuit like peices) which the puppy bites and chews to eat; when this happens the kibble actually helps to keep the teeth clean and remove tartar! So, if your puppy has bad breath and teeth this could be helped massively by using a dry feed.

Does your puppy have a dull or rough coat?

The diet provides essential omega 3 and 6 fatty acids for a thicker and more glossy coat. Also in the diet is a good amount of vitamin A for further skin and coat nourishment.


Manufacturer's View

We want to help you make your puppy's world amazing every day. The first year of your dog's life (or two years for large breed puppies) is crucial to their long-term health. To help support puppies' natural defences for an optimal start in life, our vets and nutritionists have developed PURINA® PRO PLAN® PUPPY with OPTISTART®.

With added ingredient colostrum - found in mother's first milk, OPTISTART® helps support puppies' natural defences, helping to give them a great start in life.

  • Enables puppies' developing immune system to react efficiently
  • A combination of key nutrients that helps to support healthy joints for your puppy's active lifestyle
  • Specially formulated for large breed puppies with a robust physique
  • Specially formulated for dental care
  • Specific ingredient help support natural defences and long term health
  • Contains high quality pieces of chicken



  • Chicken (18%)
  • Wheat
  • Dehydrated Poultry Protein
  • Maize
  • Rice (7%)
  • Animal Fat
  • Wheat Fibre
  • Digest
  • Whet Gluten Meal
  • Dried Beet Pulp
  • Maize Gluten Meal
  • Soya Meal
  • Dried Egg
  • Minerals
  • Fish Oil
  • Dried Colostrum (0.1%)



Nutrition         Analytical Constituents:

Protein:        29.0%

Fat content:15.0%

Crude ash:7.5%

Crude fibres:2.5%


Nutritional AdditivesIU/kg:

Vit. A:26 000

Vit. D3:870

Vit. E:200


Vit. C:120

Ferrous sulphate monohydrate:210

Calcium iodate anhydrous:2.7

Cupric sulphate pentahydrate:42

Manganous sulphate monohydrate:100

Zinc sulphate monohydrate:360

Sodium selenite:0.25

Technological additives:mg/kg:

Tocopherol extracts from vegetable oils:35


Feeding Guide

Breed ExamplesExpected Adult 
Weight (kg)
1.5 - 3 Months4 - 5 Months6 - 8 Months9 - 11 Months12 - 24 Months
 Dalmation, Boxer, 
25 - 35 110-230g 240-330g320-510g375-545g 385-565g
 German Shepard, 
35 - 40 115-260g275-375g 385-615g 525-680g 555-700g
40 - 60 130-365g 300-555g 435-815g 640-900g670-880g
 Great Dane, 
St. Bernard
60 - 70 150-425g 415-635g 620-960g 820-1055g870-980g

Advice: Who likes cereal without milk? Always provide plenty of clean fresh water for your puppy too!

This information is provided as a guide only. Please refer to the product packaging for full details. The feeding quantities are based on the average healthy puppy. Individual feeding needs depend on many factors, including weight, age, size, activity level and environment. So, feeding amounts needed may vary and should be adjusted as required to maintain a lean, healthy body and weight.

If you wanted to feed a mixed diets, perhaps wet and dry food, then be sure to alter the feeding quantities accordingly to avoid over-feeding your puppy.

Again, feel free to call our pet health specialist for more advice on 01789-205-095

Ratings & Reviews

70 reviews

Excellent Puppy Food


Recommended by the breeder it has proved a very good puppy food. Excellent delivery service and super price too which is a real bonus. Well done!

Value For Money


Excellent food my pup is thriving on it

Good Value


Excellent food for my puppy and very good value from Petshop.co.uk

Service from Petshop.co.uk is first class and very well recommended

Great For Our Pup!


Our bullmastiff is doing really well on this. Shiny coat, clean strong white teeth and excellent muscle tone. He is a healthy happy boy and he likes it too!

My Rotties Love This


I have two Rottweilers and this is their main food.
Very fast delivery excellent service throughout

Pup Growing Well


very glad the breeder recommended this product

Pro Plan Large Breed Robust Dry Puppy Food


Great dry dog food, stores for ages and my dog loves it. Seems to be pretty much nutritionally replete as he is a golden retriever and grew petty fast on this as his staple diet. Might try some myself... :)