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Pro Plan Large Athletic Chicken Puppy Dry Dog Food - 12kg By Pro Plan




PURINA® PRO PLAN® Dog Large Puppy Athletic with OPTISTART® Rich in Chicken Dry Food 12kg

Previously 'Pro Plan Large Breed Athletic Dry Puppy Food - 12kg'

Average Cost Per Day
(if feeding Rocky) 
Average Cost Per Year
(if feeding Rocky)
Average Length 1 Bag Lasts
(if feeding Rocky)
7 Weeks*

*Calculation based on an 4-5 month old puppy with an expected 
adult labrador weight (30kg) being fed 278g per day as per brand
guidelines, and product total price £37.49 as accurate on date of

PetShop.co.uk's Summary

A reliable diet to support the growth of all healthy large breed puppies; very popular with our customers! Contains a respectable main source of protein – 17% chicken. Very easy to feed your puppy with no need for any other foods. The food is accurately priced, with overall better than average ingredients.

Feel free to call our pet health specialist for more advice on 01789-205-095 

Key Points

Suitable for: All large breed puppies as a complete and balanced diet to support their growth into adulthood.

Main Ingredient: The main ingredient is chicken (17%), a protein-packed ingredient; much better than most diets that use cereal as the main ingredient! 

Main Meat Source: The exact origin of the chicken is not listed, but meat is a good protein source.

Protein Amount: This diet is 32% protein; a more-than-enough amount for puppies.

Product Aim: To support the growth of healthly puppies, while also promoting brain and vision development and immunity from containing DHA and colostrum like in mothers’ milk.

Allergy Benefits: None listed for product but the ingredients used are not known to commonly cause allergic reactions.

Is it a natural product? Yes; the diet does not list any named 'articifial' ingredients.

Does it include any additives? The additives used are added to benefit the puppy's health; vitamins, minerals and antioxidants.

Wind, bad breath, fur & teeth benefits? A healthy coat and skin is aided by omega 3 and 6 fatty acids. Colostrum in the diet helps avoid common puppy upsets. Dry food helps ‘clean' the teeth and avoid bad breath.

Can I only feed this one product? Yes, it is a complete food so you don’t need to feed any other food, just supply fresh clean water too.


PetShop.co.uk’s Full View

Pro Plan Large Breed Athletic Dry Puppy Food is a complete and balanced diet for growing puppies, made with chicken
 for good nutrition and palatability. It is specially formulated to help boost your puppy's health just like the mothers' milk would by added colostrum and DHA to support healthy immunity and vision and brain development.

How does it keep my puppy fit and healthy?

Brain and Vision - Contains DHA like mothers' milk to support eye and brain development.
Immunity - Includes colostrum, like in the mothers' milk, to support a healthy immune system. 
Skin and Coat - Provides essential fatty acids for a thick and glossy coat.
Digestion - Contains rice and colostrum for easy digestibility and to avoid stomach upsets.
Growth - Has a good amount of calcium and phosphorus to support growing. Also has neccessary higher amount of fats (oils), protein and B vitamins to aid the energy needs of growing large breed puppies.

And, how do I feed it to my puppy?

You can just give the dry food straight to your puppy in a bowl, but for puppies under 3 months it is best to mix in a little water to make the food moist. Always follow the packet feeding guidelines so that you know how much to feed.

So, Is it a good food to buy?

A quality food that can be fed to support your puppy's health and growth. The packaging is honest about the ingredients. Feeding method is incredibly easy and the product is overall well priced.

Does your puppy have bad breath or teeth?

The dry food is made into kibble (small round biscuit like peices) which the puppy bites and chews to eat; when this happens the kibble actually helps to keep the teeth clean and remove tartar! So, if your puppy has bad breath and teeth this could be helped massively by using a dry feed.

Does your puppy have a dull or rough coat?

The diet provides essential omega 3 and 6 fatty acids for a thicker and more glossy coat. Also in the diet is a good amount of vitamin A for further skin and coat nourishment.


Manufacturer's View

PURINA® PRO PLAN® DOG Large Athletic Puppy with OPTISTART® has been created for large breed puppies who have a naturally robust physique. This expertly formulated complete food will help him meet the daily challenges that life throws at him by providing him with all the nutrients he needs as part of his healthy lifestyle. 

PRO PLAN® DOG Large Athletic Puppy with OPTISTART® helps support their healthy joints, and puppy's immune response up to 50% more thanks to colostrum found in mother's first milk. This food is also specially formulated for dental care, and contains nutrients at a balance specifically chosen for their size and age. Made with delicious, high quality pieces of chicken, this food will meet their nutritional needs every day - so they can concentrate on growing up and having fun.

This food is also suitable for gestating and lactating bitches. Try it today to see the difference it makes to your puppy.

At PURINA® PRO PLAN® we believe that, for a lasting difference in your dog's health, leading-edge science needs to be expertly applied to the nutrition that accompanies your dog throughout his life. That's why our team of pet nutritionists, together with expert veterinarians, has developed for PURINA® PRO PLAN®, OPTI-nutrition - our most advanced and efficient combination of nutrients- providing targeted OPTI-benefits that support your dog's health at every stage and need of his life.

  • Complete pet food for large breed puppies with an athletic physique (over 25kg at maturity).
  • Help support healthy joints
  • Helps supports long term health
  • Efficient immune system
  • Also suitable for gestating / lactating bitch
  • A combination of key nutrients that helps to support healthy joints for your puppy's active lifestyle
  • Specific ingredient to help support natural defences and long term health
  • Enables puppies' developing immune system to react efficiently
  • Specially formulated for dental maintenance
  • Contains high quality pieces of chicken
  • Adapted energy for your puppy's more active metabolism
  • No added colourants and contains antioxidant of natural origin

Maintaining a lean body condition during growth is important for healthy skeletal development. Clean, fresh water should be available at all times. The product should be stored in a dry and clean place at ambient temperature.



Chicken (19%)


Dehydrated Poultry Protein

Rice (9%)

Animal Fat


Wheat Gluten Meal


Maize Gluten Meal

Dried Beet Pulp

Soya Meal


Dried Egg

Fish Oil

Dried Colostrum (0.1%)



Nutritional ComponentAmount
Fat content18%
Crude Ash7.5%
Crude Fibres2%
Nutritional AdditivesIU/kg
Vit A27,000
Vit D3900
Vit E200
Ferrous sulphate monohydrate240
 Calcium iodate anhydrous3
Cupric sulphate pentahydrate1,000
Manganous sulphate monohydrate200
Zinc sulphate monohydrate410
Vitamin C120


Feeding Guide

Breed ExamplesExpected Adult 
Weight (kg)
1.5 - 3 Months4 - 5 Months6 - 8 Months9 - 11 Months12 - 24 Months
 Dalmation, Boxer, 
25 - 35 110-225g 235-320g 310-495g 365-525g 375-545g
 German Shepard, 
35 - 40 110-255g 270-365g 375-595g 505-660g 535-680g
40 - 60 125-355g 290-535g 420-790g 620-870g 670-880g
 Great Dane, 
St. Bernard
60 - 70 150-425g 415-635g 620-960g 820-1055g 870-980g


Advice: Who likes cereal without milk? Always provide plenty of clean fresh water for your puppy too!

This information is provided as a guide only. Please refer to the product packaging for full details. The feeding quantities are based on the average healthy puppy. Individual feeding needs depend on many factors, including weight, age, size, activity level and environment. So, feeding amounts needed may vary and should be adjusted as required to maintain a lean, healthy body and weight.

If you wanted to feed a mixed diets, perhaps wet and dry food, then be sure to alter the feeding quantities accordingly to avoid over-feeding your puppy.

Again, feel free to call our pet health specialist for more advice on 01789-205-095

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