Prince’s Trust Funded Business
FREE for most orders over £19.99
Happy Pet Parents - 4.8
Order by 11am
Alternative is the only kibble (dry food) for dogs that does not contain any meat meal or dehydrated meat, just 100% HFC fresh meat originally fit for human consumption1. This makes it different from any other kibble on the market today because it improves the quality of a dog’s daily diet.
If you like to feed your dog an omnivorous diet, Alternative is the ideal kibble as the recipe is composed of 50% fresh HFC1. If you like to feed your dog a carnivorous diet, Choose Alternative 170!
Alternative – Complete food for dogs – is available in 750g, 3.75kg and 9.5kg bags.
1Ingredients declared fit for human consumption but not intended for human consumption for commercial reasons (in accordance with Regulation (EC) No 1069/2009 Article 10, paragraph a). For each product, the only species used is stated clearly on the label (chicken or salmon or lamb).