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Wagg Sensitive Complete Dry Dog Food - 12kg

  • Wagg Sensitive Complete Dry Dog Food - 12kg
12.00 KGS
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Product Description

 Wagg Sensitive Complete Dry Dog Food - 12kg 

Average Cost Per Day
(if feeding Rover)
Average Cost Per Year
(if feeding Rover)
Average Length 1 Bag Lasts
(if feeding Rover)
3 Weeks, 3 Days*





*Calculation based on a golden retreiver adult weight (30kg)
being fed 500g per day as per brand guidelines, and product
total price £18.54 as accurate on date of review.


PetShopBowl’s Summary

A complete diet to help support the maintenance of all healthy sensitive dogs, with prebiotic and no added wheat, but unfortunately does not contain the best recipe as it includes unspecified sources of meat and animal derivatives as the main meat ingredient, preservatives and colourants. Although, the diet is still popular with our customers because it is very cheap and easy to feed to your pet.

Feel free to call our pet health specialist for more advice on 01789-205-095 

Key Points

Suitable for: Healthy adult sensitive dogs of all breeds as a complete and balanced diet.

Main Ingredient: The main ingredient is cereals (5% rice) - meat is much better as the top ingredient.

Main Meat Source: Meat and animal derivatives (5% chicken).

Protein Amount: This diet is 20% protein; enough for adult dogs as long as it can be digested well.

Product Aim: To maintain general health and minimised sensitivities.

Allergy Benefits: Unknown; does contain some ingredients which commonly cause allergies.

Is it a natural product? No, contains preservatives, but no artificial colours or flavours.

Does it include any additives? Yes, preservatives and colourants etc.

Wind, bad breath, fur & teeth benefits? A healthy coat and skin is aided by omega 3 and 6. Yucca and fibre in the diet help limit wind. Dry food helps ‘clean' the teeth and avoid bad breath.

Can I only feed this one product? Yes, it is complete so there is no need for any other foods - just give fresh clean water in a bowl too.


PetShopBowl’s Full View

Wagg Sensitive Complete Dry Dog Food is a complete diet for healthy adult dogs of all breeds with sensitivites, which contains 20% protein. It is made to minimise digestive and skin sensitivities by added fibre and mannan oligosaccharides (a prebiotic), and no added wheat. Also supports your pet's immune system by added antioxidant vitamins A, E & C and citrus extracts. The main ingredient is cereals - not very digestible for dogs - diets with a meat main ingredient are much healthier. The next biggest ingredient is 'meat and animal derivatives' which means various meats and animal body parts - not the best meat source. The diet contains no artificial colourants or flavours, but does include preservatives. Overall, the diet is complete so has everything your pet needs, but some ingredients may not be digestible enough and the diet does not have a recipe as good as other brands.

How does it keep my dog fit and healthy?

Maintenance - The diet is complete so it contains all the nutrients your dog needs for their health.
Skin and Coat - Includes balanced omega 3 and 6 levels and zinc for a healthy coat and skin.
Digestion - Contains 3% fibre and yucca to help improve digestive health.
Immunity - Vitamins A, E & C and citrus extracts in the food help to develop a healthy immune system.

And, how do I feed it to my dog?

You can just give the food straight to your pet as it is! However, always follow the feeding guideline to know how much to feed.

So, Is it a good food to buy?

This is a complete food to support your dog's health. The packaging is open about the ingredients, although they are not the as good as those in other dog foods. The feeding method is very easy and the product very cheap!

Would it be agreeable with my dog?

Does your dog have bad breath or teeth?

The food is made into small biscuits which helps keep the teeth clean and remove tartar when the dog bites and chews it!

Does your dog have a dull or rough coat?

The diet contains omega 6 and 3 which aid skin and coat nourishment.


Manufacturer's View

A premium complete dry dog food containing chicken and rice, this food has been carefully formulated to help dogs with diet related allergic reactions.

It contains no dairy, soya or added wheat, instead we add maize, rice and porridge oats as sources of carbohydrate and energy.

We have not added any wheat, wheat gluten, dairy or soya to Wagg Sensitive.

Our crunchy kibbles help keep teeth and gums clean.

Quality fibre and added mannan oligosaccharides (a prebiotic) help to support a healthy digestive system.

Added antioxidant vitamins A, E & C and citrus extracts help to support a healthy immune system.

We don’t add any sugar to our dog foods.

With added zinc and a balanced ratio of omega 6 & 3 fats to help support a healthy, supple skin & glossy coat.



Cereals (5% rice), Meat and Animal Derivatives (5% chicken), Derivatives of Vegetable Origin, Oils and Fats, Minerals, Yeasts (0.1%), Citrus Extract (0.04%) & Yucca Extract (0.01%).



Nutritional Component Amount
Protein 20%
Fat 9%
Fibre 3%
Ash 8.5%
Omega 6 1.9%
Omega 3 0.4%
Nutritional Additives IU/kg
Vitamin A 12,000
Vitamin D3 1,200
Vitamin E 90
Vitamin C 40
Iron lll Ferric Oxide 1000
Calcium 3
Cupric Sulphate Pentahydrate 40
Manganous Oxide 80
Zinc Oxide 55
Zinc Chelate 400
Sodium Selenite 0.2


Feeding Guide

Breed Examples Breed Size Weight Daily Amount
12kg bag will roughly last?
Yorkshire Terrier, Shih Tzu, Pug Small 3-10kg 75-200 3 Months
Staffordshire Bull Terrier, Shar-Pei
Medium 10-20kg 200-400 5 Weeks, 5 Days
Labrador, Boxer, Alsatian Large 20-40kg 400-600 3 Weeks, 3 Days
Great Dane, St. Bernard Extra Large 40kg+ 600+ 2 Weeks, 6 Days

 Who likes cereal without milk? Always provide plenty of clean fresh water for your dog too!

This information is provided as a guide only. Please refer to the product packaging for full details. The feeding quantities are based on the average healthy dog. Individual feeding needs depend on many factors, including weight, age, size, activity level and environment. So, feeding amounts needed may vary and should be adjusted as required to maintain a lean, healthy body and weight.

If you wanted to feed a mixed diets, perhaps wet and dry food, then be sure to alter the feeding quantities accordingly to avoid over-feeding your dog.

Dogs and cats are natural predators so wouldn’t be eating cold food in nature; to improve how tasty the food is for your pet try providing it at room temperature.

Again, feel free to call our pet health specialist for more advice on 01789-205-095

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Product Reviews

  1. Waggs sensitive dog food

    Posted by Unknown on 6th Sep 2014

    Have used this site several times before..for the above dog food..suits my dogs dodgy stomach and the price is the cheapest on line especially if you bulk buy and their delivery is second to none..highly recommend food and service.

  2. Value for money dried dog food

    Posted by Unknown on 13th Jun 2014

    This is the third time i have used this company and i can find no fault with them..the dried food..Waggs sensitive suits my border collie..where more expensive food didn't..the time from order on line to delivery was just days and if you multibuy..it is cheaper again and no delivery charge..hence the 5 stars

  3. best and cheapest dry dog food

    Posted by Unknown on 6th Apr 2014

    I have tried various other more expensive dry dog food but this 100% suits my little border collies sensitive stomach..had a small problem with delivery..but e mailed this company and it was sorted promptly

  4. It suits dogs witghout digesrive problems

    Posted by Jill on 21st Feb 2014

    Billy and Mitzi both empty their dishes as rapidly as before. I asked them what they thought but they just licked my hand. I's good value too.

  5. Quality at a great price

    Posted by Adam on 28th May 2012

    I have tried our 3 year old rescue staffy on a number os sensitive dry foods over the last year and this is by far the best for her digestion. She seems to love it and is thriving. A great product at an extremely attractive price.

  6. simply the best

    Posted by terry purshouse on 23rd May 2012

    excellent value for money Ideal for any dog with sensetive skins or stomachs.

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