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Applaws Chicken Small & Medium Adult Dog Food - 12.5kg

  • Applaws Complete Adult Chicken Dry Dog Food - 12.5kg
12.50 KGS

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Product Description


Applaws Complete Chicken Small & Medium Breed Adult Dry Dog Food - 12.5kg

Average Cost Per Day
(if feeding Archie)
Average Cost Per Year
(if feeding Archie)
Average Length 1 Bag Lasts
(if feeding Archie)
2 Months*

*Calculation based on a springer spaniel adult weight (20kg) 
being fed 208g per day as per brand guidelines, and product 
total price £39.99 as accurate on date of review.


PetShopBowl’s Summary

A natural, cereal/grain free and complete diet to maintain the health of all small and medium breeds of adult dogs. Very high rated by customers! Contains 75% meat (chicken) so similar a natural ancestral diet. Hypoallergenic so great for dogs with sensitivities and poor coats and skin. The product is very well priced for the quality too!

Feel free to call our pet health specialist for more advice on 01789-205-095 

Key Points

Suitable for: All small and medium adult dogs as a complete and balanced diet to maintain their health.

Main Ingredient: Chicken 66% (from Dried Chicken) - Much better than cereals/grains!

Main Meat Source: Unknown chicken source, but Applaws only uses meat from sustainable resources

Protein Amount: This diet is 37% protein; a perfect amount for adult dogs.

Product Aim: To support the maintenance of healthy adult dogs, while feeding a food that is close to a natural diet.

Allergy Benefits: Hypoallergenic, so has no ingredients that commonly cause reactions.

Is it a natural product? Yes; made with 100% natural ingredients.

Does it include any additives? Only natural additives that help the dog's health like minerals and vitamins.

Wind, bad breath, fur & teeth benefits? Added omega 3 and 6 for a glossy coat. Prebiotics and fibre from vegetables in the diet help limit wind. Dry food helps ‘clean' the teeth and avoid bad breath.

Can I only feed this one product? Yes, it is a complete and balanced food, just supply some fresh clean water in a bowl too.


PetShopBowl’s Full View

Applaws Complete Chicken Small & Medium Breed Adult Dry Dog Food is cereal/grain free, and a complete and balanced hypoallergenic diet for adult dogs of small and medium breeds. Made with 100% natural ingredients of which 75% chicken for plenty of quality protein and to mimic a natural anacestral diet. Contains a low amount of carbohydrates - great for weight control and diabetic dogs. It is made to also support a healthly digestive system by added prebiotics, along with omega 3 and 6 for nourished skin and a healthy glossy coat.

How does it keep my dog fit and healthy?

Maintenance - The diet includes everything your dog needs to keep healthy, in all the right amounts.
Skin and Coat - Includes omega 3 and 6 and is hypoallergenic - Reduces digestion and skin sensitivities and helps to give a nurished beautiful skin and coat.
Digestion - Contains prebiotic and fibre from vegetables to avoid stomach upsets and aid healthy digestion.
Natural - All natural ingredients, with no artificial colours, flavours or preservatives.

And, how do I feed it to my dog?

You can just give the dry food (kibble) straight to your dog - Just remember water too! Always follow the packaging feeding guidelines to know how much to feed.

So, is it a good food to buy?

A excellent food to maintain your dog's health. The packaging is very honest and open about the ingredients, which are all 100% natural. 75% chicken making a top rated ingredient list. Feeding method is really easy and the product is priced well for the brilliant quality.

Would it be agreeable with my dog?

Does your dog have bad breath or teeth?

The dry food is made into kibble (small round biscuit like peices) which the dog bites and chews to eat; when this happens the kibble helps to clean the teeth and remove tartar! So, if your dog has bad breath or teeth this could be really helped by feeding dry food.

Does your dog have a dull or rough coat?

The diet contains omega 3 and 6 for added skin nourishment and a healthy glossy coat. Also cereals/grains are known to cause skin conditions but this food is cereal/grain free!


Manufacturer's View

At Applaws, making pet food matters, that’s why we pride ourselves on creating dog foods that are 100% natural. The images that we use on our packaging are pictures of the food inside, not created on a computer and or retouched to make them look delicious. Applaws only sources its ingredients from natural and sustainable resources. We won't scrimp and we won’t settle for anything but the best. If the quality is this good, why hide it?

We promise to...

  • Only use the finest cuts of breast meat or fish fillet.
  • Only use the highest level and quality of meat protein.
  • Only ever use the ingredients listed, nothing more, and nothing hidden.

As a complete dry dog food, Applaws contains 75% meat with a variety of fruits, vegetables and herbs - designed to stimulate a natural diet in a dry form.

More about Applaws Complete Dry Dog Food...

  • Applaws contains an active pre-biotic which may encourage protective and friendly bacteria in the gut to support a healthy digestive system in both puppies and adult dogs.
  • As well as being naturally hypo-allergenic, it contains purified beta glucan from yeast to help improve the immune system.



Chicken 66% (from Dried Chicken), Chicken Mince 8%, Peas 8% (from Dried Peas), Potato Starch 6%, Poultry Oil 2.5% (Source of Omega 6), Beet Pulp, Poultry Gravy, Whole Egg (from Dried Egg), Cellulose Plant Fibre, Minerals, Vitamins, Salmon Oil (source of omega 3), Tomato (from Dried Tomato), Carrot (from Dried Carrot) Chicory Extract (F.O.S), Alfalfa Meal, Seaweed/Kelp, Yeast Extract (Purified Beta Glucan 0.1%), Glucosamine, Methylsulfonylmethane, Chondroitin, Carrot, Peppermint, Paprika Meal, Turmeric, Thyme Extract, Citrus Extract, Taurine 1000 mg/kg, Yucca Extract, Cranberry, Fennel Extract, Carob Extract, Ginger, Rosehip Extract, Dandelion Extract, Rosemary Oil Extract, Oregano, Probiotic: Contains E1705 Enterococcus faecium cernelle 68 (SF68: NCIMB 10415) 1,000,000 cfu/kg as an aid in the establishment, maintenance and restoration of a balanced gut flora in dogs.



Nutritional Component Amount
Protein 37%
Crude Oils and Fats 20%
Crude Ash 8.5%
Crude Fibres 4.5%
Calcium 1.6%
Phosphorus 1.33%
Carbohydrates <23.5%
Nutritional Additives IU/kg
Vitamin A 19,000
Vitamin D3 2,000
Vitamin E  640
Sodium Selenite 0.33
Calcium Iodate 3.26
Ferrous 233
Cupric 40
Manganous 94
Zinc 444


Feeding Guide

Breed Examples Breed Size Weight 
12.5kg bag will roughly last?
Yorkshire Terrier, Jack Russell Small 5-12 45-155 4 Months, 1 Week
Cocker Spaniel, Shar-Pei, Corgi Medium 12-25 155-260 2 Months


Advice: Who likes cereal without milk? Always provide plenty of clean fresh water for your dog too!

This information is provided as a guide only. Please refer to the product packaging for full details. The feeding quantities are based on the average healthy dog. Individual feeding needs depend on many factors, including weight, age, size, activity level and environment. So, feeding amounts needed may vary and should be adjusted as required to maintain a lean, healthy body and weight.

If you wanted to feed a mixed diets, perhaps wet and dry food, then be sure to alter the feeding quantities accordingly to avoid over-feeding your dog.

Again, feel free to call our pet health specialist for more advice on 01789-205-095

Write your own product review

Product Reviews

  1. Good grub (for dogs)

    Posted by Graeme Rutherford on 28th Nov 2014

    I bought the small & medium dog size kibble for my German Shepherds because they were out of stock (and had been for some time) of the large dog size kibble. It turns out that my dogs preferred the small size kibble, I have just tried to reorder only to find they are now out of stock of this size as well! I am now trying the Senior as 2 of me 3 dogs are over 5 years. Probably find they like this to only to find it out of stock next time. Come on P.S.B. let me know are you de-listing Applaws?

  2. cab free posh nosh

    Posted by iolosdad on 3rd Nov 2014

    Scottie dog loves it his flaky skin has almost cleared up and he's just started the second bag

  3. Best meat content of any dog food I know

    Posted by Susan Brown on 8th Sep 2014

    Buy the large bag and it's astounding value for such an excellent product. My 2 dogs love it. Because it's extremely high in meat content they feel fuller quicker so there's no need to overfill their bowls, thus lasting longer. I wish I had found this a long time ago. I am embarrassed to think of the low quality food I have given them in the past.

  4. The very best

    Posted by carol merrick on 28th Aug 2014

    I have two dogs, one will eat anything but the other dog is very fussy. She seems to like something the first half dozen times she has it but she then turns her nose up at it. However, with Applaws she eats it all up every time. I am now on my second 12.5 kg bag and she is still enjoying every meal. Fantastic stuff.

  5. My fussy dogs aren't crazy about this....

    Posted by Vanessa Stevenson on 14th Jul 2014

    I am at my witts end.....I have 2 rescue Setters who had a very bad start in life and yet they are so fussy. They didn't like the James Welbeloved food so I tried this and they seem to like it even less.....My little rescue Dachshund also does not like it but my little non-rescue Dachshund likes it quite a lot!

  6. the best!!

    Posted by Joshua on 25th Oct 2013

    i have a rescue staffie and she is incredibly fussy!! i had her on the taste of the wild which she liked then wouldnt eat it, im very particular with what i feed her and when i saw applaws i thought ild give it a try, when it arrived i opened the bag and it smelt so nice i emptied it into her food bin and went to put the bag in the bin turned around and she was in the food bin eating it!! she loves this food :D very happy!!

  7. Fantastic!!

    Posted by michelle smith on 24th Oct 2013

    good price for Applaws! I always shop about for the dog food as it can vary so much.
    My two staffordshire bull terriers have been on this food for over two years now! wouldn't give them anything else, my male dog Nero has a sensitive tummy, but this suits him fine! Their coats are lovely and shiny too, lots of people comment on it!!Great service and quick delivery, will use this site again, thankyou!

  8. great product,great service

    Posted by Patricia Lewis on 21st Oct 2013

    great price for superior dry dog food. extremely quick delivery. My dog, a cross westie/wire haired jack Russell loves Applaws.He was previously on another good dry food which is high in rice. He tolerated it well but then appeared to get tummy cramps. I decided to change his grub after doing a lot of reading online & he has been fine on Applaws. I will most definitely buy from PetShopBowl again. I have told some people I know about your website & hope they order from you too. keep up the good work! its lovely that a company really does care. thank you.

  9. Posted by Barbara on 23 September 2013

    Posted by Barbara Hendrick on 23rd Sep 2013

    My two dogs, a rescue miniature schnauzer and a rescue yorkie, have been on Applaws Complete Adult Chicken Dry Dog Food for over 1 year now. I had tried several top quality dog foods before Applaws but none seemed to suit. I did a lot of research to find the right food for them as they both have sensitive stomachs and skin. The Applaws food suits them well because of its excellent content, especially no cereal, and the added bonus is they absolutely love it. Their stomachs have settled down and they don't chew their feet any more. It also works out economical as the amount they require is less than that of other brands.

  10. Brill

    Posted by Mrs Julie Munday on 9th Aug 2013

    Absolutely fantastic and good value for money its my staffies second bag and he adores it the only dry food he will eat without having to put something else in it my dog gives it 5/5 paws!!

  11. Good

    Posted by Lesley on 20th Jul 2013

    I have a very fussy dog and he likes it!

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