Introducing New IAMS Cat Mature & Senior with Wild Ocean Fish
Supports Healthy Ageing
• In addition to IAMS Cat Mature & Senior Rich in Chicken
Supports Healthy Ageing - Play young. Stay young.
Iams Mature & Senior for cats 7+ years Supports Healthy Ageing
Don t forget Iams Pouches!
Iams Mature & Senior Pouches compliment Iams Mature & Senior dry, adding a new mouth feel to heighten the mature cats feeding experience. Cats love the “land of plenty” with many enjoying a diet full of flavour variety.
Here are 2 reasons why:
1. In the wild, a cat s diet consists of different textures and flavours. For a heightened feeding experience domesticated cats will often look for this variety.
2. Cats’ food and taste preferences are learned behaviours from very early on in life. As kittens, if exposed to a variety of foods and flavours, cats will often carry a strong desire for variety through into mature years. Therefore, providing variety will satisfy this natural phenomenon.
NEW – Iams Mature & Senior with Wild Ocean Fish offers
cats an additional Taste Sensation for cats’ improved feeding
experience, coupled with the trustworthy Health Benefits
that cat owners expect from Iams, such as:
• High quality Fish and Chicken for strong muscles
• Prebiotics (FOS) and Beet Pulp for digestive health
• Glucosamine for joint support
• Fish oil for healthy skin & shiny coat
• 7 essential nutrients for heart health
• Controlled magnesium for bladder health
• Natural Taurine for eye and heart health
• No artificial flavourings, colourings or preservatives or added GMOs
PLUS New Iams Mature & Senior with Wild Ocean Fish
boasts 3 NEW additional health benefits, containing:
1. 80% more vitamin E* to helpsupport a strong immune system
2. Special fibre (cellulose) for hairball reduction
3. Lowered fat* to help reduce ageassociated weight gain